With all due respect, you need to brush up on TAG's recent history of the past 7 years and understand the watches it has developed and brought to market. B&R has developed nothing on their own compared to TAG in the movement department..... Tag is purely a fashion watch. ... I view Tag as a more expensive Swatch or Swiss army watch. Just my opinion, but an opinion shared by many others. Omega is a classic, Id say a step down from Rolex because there is a bit of "fashion watch" in the brand - possibly because they offer so many quartz models. They have many models that rival Rolex and many that compete with a coach quartz. Go with the Bell & Ross and enjoy it.
I suppose if watches from the 60s, 70s and 80s are fashion watches, then that's what TAG is. Carrera, Monaco, F1, Silverstone, etc are all styles that have stood the test of time and continue to sell very well today. Yes, they also cater to a broad market but if you want serious watches, TAG makes those, too. Concept 24 system, Caliper 36, Calibre 360, V4, Mikrograph, Cal S, the new Pendulum are all examples of what TAG has done. I doubt anyone would call these fasion watches.