so wrong abou tag,they have rich history behind maybe more than omega and rolexI think Bell & Ross is much better than Tag. Tag is purely a fashion watch. Bell & Ross is a new company, but they give a lot of deference and attention to the classic designs of the past with the intent of establishing themselves as a major serious player in the watch industry. I view Tag as a more expensive Swatch or Swiss army watch. Just my opinion, but an opinion shared by many others. Omega is a classic, Id say a step down from Rolex because there is a bit of "fashion watch" in the brand - possibly because they offer so many quartz models. They have many models that rival Rolex and many that compete with a coach quartz. Go with the Bell & Ross and enjoy it.