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I have owned many of both and rate B&R above Tag, IMO Tag is all over the place with their watch lines . B&R is on the right track and produce some very nice ETA movement watches ...I wouldn't worry to much that it doesn't have a long history...
Totally agree. I owned Tag, Omega and just got my BR03-94 Commando. Simply beautiful and each time I wore it, people just can't help but to ask what watch is that. Omega is obviously on top but Tag is just too common fashion watch. From the country I come from, it's a watch that the low income groups wants to have to show off...:-d
 

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As an owner of several Omegas, Breitlings, TAGs (in the past) and a BR02 I'd like to add my opinion to this topic.

For me, the biggest difference between the mentioned brands is that BR currently defines itself through its design - which it does extremely well and sucessfully. BR made the square design of the BR01 its trademark. Also the other lines (WW, BR02) are stand-alone concepts that have not been copied from elsewhere. With it's massive financial success, I believe that BR will also launch technical innovations (modified or someday even their own movements) in the near future.

TAG Heuer, Omega, Breitling (and others in the same price-range) are on the market for a longer time and (of course) had more time to develop innovations, more time to get into peoples heads through (partly aggressive) marketing, which can be seen as an advantage or not. If you want your watch being recognized by the average fellow on the street then Breitling, TAG and Omega beat BR by far. In the end, it depends on what you want and what you feel comfortable with.

I try not to take the rankings you see every now and then too seriously. The people that put those lists together have their own preferences and perceptions. My approach is to get as much knowlegde about the things/brands/models that interest me and create my own top lists based on the facts that are important to me.

c.
 

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I think Bell & Ross is much better than Tag. Tag is purely a fashion watch. Bell & Ross is a new company, but they give a lot of deference and attention to the classic designs of the past with the intent of establishing themselves as a major serious player in the watch industry. I view Tag as a more expensive Swatch or Swiss army watch. Just my opinion, but an opinion shared by many others. Omega is a classic, Id say a step down from Rolex because there is a bit of "fashion watch" in the brand - possibly because they offer so many quartz models. They have many models that rival Rolex and many that compete with a coach quartz. Go with the Bell & Ross and enjoy it.
I agree with you and Klesk's response above.

I own a number of Rolex, Omega, IWC, and Heuer (pre-TAG) watches and they range from 1950s to 2012 versions. Recently I bought my first Bell & Ross - a BR02 chrono, which is sensational and every bit as well made as all the other watches I own (and I would even include Rolex in that). It is simple a beautifully made watch.

So, since then I have bought Bell & Ross BR01 versions which I am equally thrilled with.

For any premium brand watch my experience is that not having their own in-house is not necessarily a bad thing. In some cases it is a positive thing because where it is something like an ETA well proven movement it can be extremely reliable, well proven, accurate and easily serviced. Omega and Breitling have had a number of models that have not used in-house movements. Some brands like Panerai claim to use in-house movements, but have some models where the so-called in-house movement is a worked up off-the-shelf movement that they dod not fully design themselves. So the question here is what really defines an in-house movement?

The EAT movement in my BR02-94 is accurate to 2 seconds per day - excellent.

IMHO Bell & Ross's attention to detail of build quality is equal to any other luxury brand. Personally, I think many of the disparaging comments around the traps are made by people who do not own them - so how much can they really know?

So, I suggest that you make you decision my deciding "do I love this watch"? If you do, then certainly check out its build quality and movement reputation and decide from there. Do not let brand itself cloud your decision.

Enjoy the BR02!!!
 

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I own a Tag and an Omega. IMO both are great watches. The Tag is a 2000 Classic quartz chrono. Not horologically significant, but great-looking, built like a tank, extremely accurate. My Omega is a Seamaster GMT, the 1128 pre-coaxial movement (I'm happy about that), the "Great White." Fantastic watch. It's seen me through a couple of war-zone assignments and keeps fabulous time, well-within COSC specs after ten years.
Whether Tag is a "fashion watch" is debatable, I suppose, but I can accept that. It's a solid, attractive dive watch, and if a non-WIS says "hey, a Tag," that's okay.
Omega may be straying marketing-wise, but I can't help but appreciate the heritage of the brand. That it is well-respected by the WISerati is a bonus for a shallow fellow like me.
I like the looks of B&R a lot. I think they're very cool uber-tool watches, and I rarely see one in the wild. The fact that they're driven by stock ETAs, doesn't bother me, the 2824 is a classic engine with it's own time-tested appeal.
However, that all being said, I can't justify spending the money on a B&R. If I had 3 or 4k to spend on a watch, I'd go a different direction, Fortis or Glycine, and get the hat trick: looks, movement, and history.
 

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Well said Camguy
...well written & totally objective evaluation.

I own a Tag and an Omega. IMO both are great watches. The Tag is a 2000 Classic quartz chrono. Not horologically significant, but great-looking, built like a tank, extremely accurate. My Omega is a Seamaster GMT, the 1128 pre-coaxial movement (I'm happy about that), the "Great White." Fantastic watch. It's seen me through a couple of war-zone assignments and keeps fabulous time, well-within COSC specs after ten years. Whether Tag is a "fashion watch" is debatable, I suppose, but I can accept that. It's a solid, attractive dive watch, and if a non-WIS says "hey, a Tag," that's okay. Omega may be straying marketing-wise, but I can't help but appreciate the heritage of the brand. That it is well-respected by the WISerati is a bonus for a shallow fellow like me. I like the looks of B&R a lot. I think they're very cool uber-tool watches, and I rarely see one in the wild. The fact that they're driven by stock ETAs, doesn't bother me, the 2824 is a classic engine with it's own time-tested appeal.
100% about the Tag 2000 quartz. Wore mine every day for 10 years. As you stated not horologically significant but an absolute gem of a watch and totally bullet proof.

However, that all being said, I can't justify spending the money on a B&R. If I had 3 or 4k to spend on a watch, I'd go a different direction, Fortis or Glycine, and get the hat trick: looks, movement, and history.
Not entirely agreeable with this. At the end of the day we would all like our favorites to be cheaper, it goes with the territory. :-d
but I find B & R to be priced where I would expect to find it compared to other marques of a similar offering.
...that being said, of course I would like to see it far far cheaper so that I could obtain it far far sooner. :-d
I don't doubt you're right about Fortis and Glycine, but pricing doesn't seem to deter us because watch lovers tend to buy with our hearts more than our heads, which at the end of the day I guess is the way it should be.
 
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Thank you for your feedback.

I do agree with your statement, that probably all watches are depreciating the moment you purchase them. Therefore, I dont really see a watch as an investment. That said, I do want to keep my option open in case I would lik to trade at a later stage (though this is definitely not one of the main purposes right now).

Ultimately, I am struggling with finding the right watch as I like several ones and I know that a purchase of this magnitude will be a once a year event (if even that).
Just a point in question: Patek Philippe brand of watch, only goes up in value, exponentially, observed from all the research I've done, .. . . . so, if you can afford a second hand model in their range, . . it will not only be an investment, but will hold it's value too. (I wished I had bought one back in 2016/2017, as the model I was looking at, has increased in value between + £25k - £30k, . . . . . almost doubling in value!!?
 

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Just a point in question: Patek Philippe brand of watch, only goes up in value, exponentially, observed from all the research I've done, .. . . . so, if you can afford a second hand model in their range, . . it will not only be an investment, but will hold it's value too. (I wished I had bought one back in 2016/2017, as the model I was looking at, has increased in value between + £25k - £30k, . . . . . almost doubling in value!!😪
Retained values and delivering stellar returns are of course the Most Important Thing to the Watch Investor/Speculator - often abbreviated as "WIS". Don't buy watches you like the look of; that's what ordinary schmoes do! Key is to buy the market and participate in the upside and that means putting your cash into the right investments.
 

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Wow, 10 1/2 years old……. That’s Gotta be a record surely.
 

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Well, tag and Omega don’t compare to each other. I’d compare BR to Longines and baume and mercier.

I’d take any above over a tag. The brand is so unappealing, selling smart watches as their flagship, that it ruins the entire lineup for me.

Omega is a level above (strictly horological comparison).

Skip BR, skip Tag and look to Omega, if it’s an option.
 

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I think Bell & Ross is much better than Tag. Tag is purely a fashion watch. Bell & Ross is a new company, but they give a lot of deference and attention to the classic designs of the past with the intent of establishing themselves as a major serious player in the watch industry. I view Tag as a more expensive Swatch or Swiss army watch. Just my opinion, but an opinion shared by many others. Omega is a classic, Id say a step down from Rolex because there is a bit of "fashion watch" in the brand - possibly because they offer so many quartz models. They have many models that rival Rolex and many that compete with a coach quartz. Go with the Bell & Ross and enjoy it.
so wrong abou tag,they have rich history behind maybe more than omega and rolex
 
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