To sell completely overpolished watches. Not a lil polished, not mediocrely polished with the finish gone, but I'm talking completely blobbified lugs that look about as good a finish as my butter knife but with even less sharp edges. I'm talking lugs reduced to 1/2 their original size, that have seen more weathering than the pyramids of Giza. Not to offend any dealers, as many are reputable and of course if someones gonna buy, then there's money to be made, but who the heck is actually buying these blobs???