Agreed. During the last financial crisis, I was able to purchase a Bentley and received a wholesale price.I have a friend who negotiated the purchase of 3 BMW 750il from the BMW importer. These were to be used as executive limos for the company. They got them at cost as it was 2008, the financial crisis had just hit and the cars were not moving anytime soon, so BMW was glad to get rid of them.
So you need to pick the right item at the right time.. Is it the right time to ask for a discount on the Zenith Chronomaster? Non.. there will be some other punter along in a minute willing to pay MSRP just to have it.