1. I think it's obvious Omega wants to go as near to Rolex prices as possible -and the Speedmaster is, as of now "too cheap".^Agreed. I think doubling the price would be a huge mistake at the risk of losing business.
2. Omega won't hesitate about losing customers as long as new ones come in at their new price tag, and it's been years now Swatch is repositioning some of their other brands, namely Longines, to cover these "cheaper" customers.