Last night I attended the annual Christmas get together with old high school friends. One of them had just purchased a new Rolex Submariner. This was the first time I had held one / tried one on. I do not consider myself a brand snob, and I do not mean to offend any of the Rolex owners on the board - but I was not impressed at all with the Rolex. It seemed cheap compared to the build of my Seamaster. It was more like my old Swiss Army watch - I guess now I wonder what the big deal of a Rolex is. I put my watch back on and smiled...man I'm glad I bought an Omega. :-!