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Using the loose definition of "automatic", any watch that isn't powered by direct human intervention is "automatic". But clearly the Macy's web designer is complete noob to horology.
 

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Apparently they teach their sales people the same way. The lady kept telling me the Eco Drives were automatic. She was dedicated to telling my wife and I everything she knew. Unfortunately she was wrong 80% of the time.
 

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Apparently they teach their sales people the same way. The lady kept telling me the Eco Drives were automatic. She was dedicated to telling my wife and I everything she knew. Unfortunately she was wrong 80% of the time.
Isn't that how it always goes?

"It's better to be thought a fool than open your mouth and remove all doubt."
 

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This is the second time in a week this has come up in these fora. I sense a trend in new terminology at the retail level. I doubt you'll see it in brand boutiques, Swatch included as they sell all types of watches from quartz to manual winds to true autos.
 
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