Happened across this in my hunt for what to buy next. Now I don't care about Sly, and I don't own/want a Panerai any time soon. But perhaps someone will think it's cool that Sly is promoting this brand. Personally, I think it might work if he'd had something to say about their more approachable offerings. (I only half listened to him and I heard him mention the Chaos watch, which is a one night a year piece.)

