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People seem to be very focused on in-house movement and certainly willing to pay a premium for it. I'm curious why this is considered to be such an attractive feature for a luxury watch?
 

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I try to avoid them as service costs are pretty high and finding somebody to do it outside the company is difficult (in general).

But some like it because of exclusivity and just the plain fact that sometimes a $5000 watch has a $300 movement in it. In house means that they get more bang for buck.

On the other hand, Seikos all have in house movements.
 

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There are many reasons. A sense of exclusivity is a major one. For example, many people are accustomed to the idea that a product from a company should be made entirely by that company. Regardless of if it is traditional or not. Your in-house movement question is tied up with a couple other closely related questions: "What does in-house even mean?" and "Does the exclusivity of the movement really matter in the end?".

I, personally, understand the allure of in-house movements but at the end of the day it's about function. It doesn't bother me that my Dell and Apple computers use Intel processors and it doesn't bother me that some of my watches use ETA and Miyota movements.

If you're really interested, a lot (sometimes heated) has been written on the subject in the past:

https://www.watchuseek.com/f2/why-inhouse-movements-better-1-perspective-348480.html
https://www.watchuseek.com/f2/if-you-want-auto-heirloom-inhouse-better-than-eta-valjoux-372987.html
https://www.watchuseek.com/f2/house-movement-fairly-new-company-worth-too-dangerous-527054.html
https://www.watchuseek.com/f20/isnt-eta-house-movement-anyway-omega-522895.html
https://www.watchuseek.com/f2/whats-advantage-house-movement-663628.html
https://www.watchuseek.com/f23/house-movement-vs-eta-288150.html
https://www.watchuseek.com/f2/should-every-collection-have-house-movement-658357.html
https://www.watchuseek.com/f23/advantages-house-movement-788034.html
 

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It's just hype, IMHO. I have a Rolex,in house of course. A new Longines which is proprietary ETA movement, and everything else good old ETA.
Some might say the Breitling is heavily modified from the regular ETA. But the idea of so many ETA parts and every western trained watch
repair person is trained on ETA, you gotta give credit to ETA, and give them the "BIG DEAL"award....IMHO
 

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There is an element of exclusivity, in not wanting to have an expensive watch that is driven by an inexpensive and generic movement that is available in a much cheaper watch. However, there are legitimate reasons for wanting a non-ETA movement (not synonymous with in-house); more technically sophisticated movement technologies like Breguet overcoils, Silicon balance springs, variable inertia balance wheels, extended power reserve, chain and fusee transmissions, etc. only show up in non-generic (but possibly still outsourced) movements.

In honesty, for newer watch companies, like Ralph Lauren, I would be more comfortable with their choice of an out-sourced Jaeger-LeCoultre movement, instead of an attempt to strike out on their own to develop in-house movements. Having said that, Cartier has been developing some truly amazing complicated movements in-house (perhaps relying on the consultation with their sister JLC company).
 
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Well this should be fun. Five year thread begins.....now......
I doubt that. Too many other identical threads for this one to become so important.

AP, Vacheron, Tiffany, Franck Muller, Blancpain and others have use the Frederic Piguet cal. 1185 as their chronograph movement. There is no other out sourceable chrono movement that compares. So I'd rather have the 1185 than the prestige of an inferior in house movement.
 
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I think improved quality is a valid reason, in addition to reasons such as exclusivity and marketing.

If a company is highly focused on quality, then the more control they have over the manufacturing and design processes, the more easily they can control quality.

Of course this does not mean that all in-house movements are high quality, nor does it mean that an external movement can not be high quality. However in general, in house movements tend to be of higher quality.
 

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No one has mentioned that some in-house movements have patented certain improvements to their watch calibers. In 1947, Eterna patented the ball-bearing rotor for their automatic watches. This was such a huge improvement in auto-winding efficiency, that after the patent expired, almost every new automatic watch used the ball-bearing rotor. Any watchmaker that makes an in-house movement without some of the improvements of their competitors is only making an in-house movement for hype.

John
 

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I mostly look at function, which the vast majority of eta's provide. Inhouse is nice if it gives more function such as a longer power reserve, greater accuracy, and smoother operation. Also like Patek or AP, most are handcrafted works of art. Many company's like Breitling and Omega offer both inhouse and eta derivatives but do not charge a ridiculous premium for the inhouse variety. I appreciate that and would consider buying those over the hype of most inhouse marketing.
 

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I think improved quality is a valid reason, in addition to reasons such as exclusivity and marketing.

If a company is highly focused on quality, then the more control they have over the manufacturing and design processes, the more easily they can control quality.

Of course this does not mean that all in-house movements are high quality, nor does it mean that an external movement can not be high quality. However in general, in house movements tend to be of higher quality.
+1. Nail on the head. Imo
 

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Depends on the movement of course. Some are very very good, some perform no better than a run of the mill Sellita or Miyota 9015. I'd say if a particular in house has features you want and can't find in non- exclusive movements, its worth considering provided you're ok with the higher service costs.
 
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