I was not comparing as equivalent the Parker Big Red with a Rolex Sub per se. I was comparing them by analogy of proportionality - what they represented. Both the Parker Duofold Big Red then (and one might say a modern Duofold today) and Rolex Sub (from the 1950s to date) are veblen goods, both priced extravagantly above what is deemed normally acceptable to pay for a decent pen or decent watch. Both are iconic, both trend setters & widely copied, both aspirational items, objects of desire and symbols of wealth or achievement.
When the Duofold was launched in 1921 America was in the middle of the worst depression she'd known; in 1921 unemployment had jumped from 5% in 1920 to 9%; in 1921 - farmers were earning less than 2 dollars a day. A fountain pen that cost $7 seemed absurd and even indecent.
According to the Bible of fountain pens, Lambrou's Fountain Pens of the World, 'At that time (1921) almost all pens were black, selling at around $2.75. Lewis M Tebbel, one of Parker's branch managers had a revolutionary idea for a new pen: it would be of considerable size, with a large ink capacity, a big gold nib and produced from a vivid red-orange material...such a pen would sell for about $7 - more than twice the generally accepted price. The proposal met with considerable skepticism from the Parker management but Tebbel persisted, pointing out that although times were hard (America was in the middle of its economic
Depression 1920-21) there were plenty of new expensive cars on the road (some sources say Tebbel took managers to the roof of the building and pointed out all the Cadillacs) indicating that people could find and were willing to pay the money if they wanted...'
He was proved right - a great product, with canny marketing, priced high to increase desire, sales shot through the roof and made the Big Red a coveted legend. Much like the sub! Competitors Waterman, Sheaffer, Conklin, LeBoeuf all played catch up and would offer some exceptional pens, some better than the Big red, but nothing could match perception n market share of Parker's mighty big red