From A Quest to Give Russia a Luxury Brand:
Some fun pictures. I'd love a new Raketa watch from this factory (especially an "Avant Garde"), but I'm wary of the costs. It's also hard to justify paying so much when used Raketas are plentiful and affordable on eBay.Whether to modernize the factory or close it altogether became an agonizing question: “That was the biggest decision we had to take at the beginning, whether to just shut down the factory and buy from China and Switzerland and assemble in Russia, and say we’re a Russian watch,” he said. “But we soon understood the legitimacy of the brand was based on the factory.”
The investors hired a team of Swiss watchmaking consultants, some of whom advised Mr. Henderson-Stewart to abandon the outdated machines in favor of the CNC, or digital, machines now widely used in Swiss watchmaking.
But the desire to restore the factory to its former glory ultimately won. “We had all these machines,” Mr. Henderson-Stewart said. “We knew how they worked; if they broke down, we knew how to repair them. We must have been the only watch brand in the world not to spend a single dollar on marketing during the first seven years. Everything went to the factory.”