[AAH]

Hey guys, I thought you might find this interesting. I just received my latest Watchtime and they have an article on the top 25 watch advertisers in the U.S.
($million)
1. Rolex 47.10
2. Breitling 27.07
3. Tag Heuer 24.73
4. Citizen 19.85
5. Movodo 15.87
6. Cartier 15.04
7. Seiko 11.02
8. Timex 10.21
9. ESQ 9.36
10. Omega 9.25
11. Bulova 9.03
12. Raymond Weil 8.09
13. Gucci 6.06
14. Patek Phillippe 6.03
15. Ebel 5.95
16. Dolce & Gabbana 5.75
17. Chanel 5.72
18. Hublot 5.28
19. Jaeger-LeCoultre 4.77
20. IWC 4.42
21. Ulysse Nardin 4.28
22. Rado 3.92
23. Montblac 3.85
24. Carl F. Bucherer 3.76
25. Bulgari 3.68

I think it is a testament to the Omega Brand, that they have such a large portion of the U.S. Market without going overboard with advertising dollars.

 

[Joe K.]

Do we have exact numbers regarding market share for these brands?

Would be interesting to compare

Hey guys, I thought you might find this interesting. I just received my latest Watchtime and they have an article on the top 25 watch advertisers in the U.S.
($million)
1. Rolex 47.10
2. Breitling 27.07
3. Tag Heuer 24.73
4. Citizen 19.85
5. Movodo 15.87
6. Cartier 15.04
7. Seiko 11.02
8. Timex 10.21
9. ESQ 9.36
10. Omega 9.25
11. Bulova 9.03
12. Raymond Weil 8.09
13. Gucci 6.06
14. Patek Phillippe 6.03
15. Ebel 5.95
16. Dolce & Gabbana 5.75
17. Chanel 5.72
18. Hublot 5.28
19. Jaeger-LeCoultre 4.77
20. IWC 4.42
21. Ulysse Nardin 4.28
22. Rado 3.92
23. Montblac 3.85
24. Carl F. Bucherer 3.76
25. Bulgari 3.68

I think it is a testament to the Omega Brand, that they have such a large portion of the U.S. Market without going overboard with advertising dollars.

 

[quatre_temps]

Yeah but does it have the words "GOD BLESS" in front of the Omega sign? ;-)

 

[spogehead]

Very interesting Alex, thanks for posting up.

No surprise that Rolex spend nearly double everyone else. I was in Vegas last December.....the whole place is sponsored by Rolex and 'Girls 24/7'! :-d

 

[AAH]

I don't have annual gross sales for the manufacturers but I do have the market share values according to a report online. (these are based on top tier Swiss Manufacturers, per unit)
1. Rolex
2. Tag Heuer
3. Cartier
4. Breitling
5. Omega

 

[r1lee]

I was reading in an article somewhere, either on the Net or in a magazine. They were rating the top 20 brands based on market value and put a market $ on them. Rolex's market value was worth more then the top 2-6 combined. This of course is off the top of my head, but I'm 95% certain of this Top 4. The 5% uncertainty is if TAG or Omega were switched.


1. Rolex
2. Cartier
3. TAG
4. Omega

 

[DMB]

Very interesting Alex, thanks for posting up.

No surprise that Rolex spend nearly double everyone else. I was in Vegas last December.....the whole place is sponsored by Rolex and 'Girls 24/7'! :-d

mmmmmm ... Girls. Were they Going Wild? - David

 

[mrsnak]

mmmmmm ... Girls. Were they Going Wild? - David

The guys were waking up later and finding their Rolexes (and wallets) gone.

 

[Zidane]

That is interesting. Thanks for posting.

 

[spogehead]

mmmmmm ... Girls. Were they Going Wild? - David

They were going any which way you wanted ;-)

 

[kiwichick]

Try hards.

 

[Neil(UK)]

I wonder what those figures would be in UK or Europe.

You hardly see Rolex ads over here, the most common ones I see in magazines are Breitling and Tag with a lot of Hublot and Zenith in the FT.

You never see watch billboard advertising.