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Introducing Swiss Watch Company

7181 Views 94 Replies 42 Participants Last post by  pnojazz
Hi everybody, my name is Josh Roemer and I run the marketing for Swiss Watch Company.

My dad (Stephen Roemer) founded the company back in 1996 after nearly two decades working within the Swatch group. Those of you who have followed us on Instagram for the past 2 years are very family with his, as well as our, brand's history. For those who are not familiar; my dad after leaving the Swatch Group moved to the United States and began manufacturing watches for the U.S. armed forces as well as first responders. In 2008 he began facilitating the manufacturing for other watch brands, large, and micro (something we continue to do to this day). In 2017 we decided it was time to create our own line of watches and after a successful Kickstarter campaign in October of 2018 that dream became a reality.

My dad and I have truly enjoyed getting to know people within the watch community on Instagram and wanted to expand onto Watchuseek. Not only to get to know more of the community, but because forums seem to be more conducive to long form conversation, which we prefer. We get a lot of questions from people not only regarding our brand, but on the microbrand market as a whole (specifically how to start a microbrand) and these are topics we love discussing!

Here are some images and the specs for our dive watches which are currently available (with the exception of the orange model, which is sold out). We will also be releasing a chronograph (based of our of dive watch design) and announcing completely new model family later this year.

We look forward to getting to know you all!


  • Swiss Made
  • SW 200 Swiss Made Automatic Movement with 28800 A/h (4Hz)
  • 26 jewels
  • 316 L solid stainless-steel case
  • 120 step uni-directional divers bezel
  • Ceramic diver bezel ring
  • Oil pressed case back
  • Sapphire crystal
  • 5x Anti reflective coating
  • 30 ATM / 1000 ft water resistant
  • 20 layers of Swiss Made Super-Luminova for the indexes
  • Solid 3 link 316 l stainless steel bracelet
  • Capsa pins
  • Solid integrated divers buckle

  • Case: 44mm
  • Lug Width: 22mm
  • Band Width: 22mm/20mm
  • Case Thickness: 13.2mm
  • Case 9h3h: 48mm
Watch Analog watch Watch accessory Fashion accessory Jewellery

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Hello JRoem,

Always nice to hear from microbrands trying to appeal to the watch hobbyist crowd. I have one question:
Are you related at all the old Swiss Roemer watch company?

Here are my comments for your dive watch:
* I have found there is lots of excitement around here when companies release slightly smaller dive watches such as 38-39mm in diameter and 44-46mm lug to lug
* Overall, I think it is an attractive design, feels like a Seamaster which I think was what you were going for
* I agree with the name on the dial - full name is too much. SWC would be fine (and I think you can still label your products as that even if the company name has not formally changed yet)
* The patterned square in the middle of the dial I find a little odd - I think any dial texture or pattern should take up all of the dial
* The second hand should be longer so that it actually touches the indices of the minute track
* DATE WINDOW THE SAME COLOR AS THE DIAL - so many brands just do white date windows for all watches but watch collectors give nothing but praise to companies that match the date wheel to the dial color! The numbers of course, would need to be white.

Finally, you may or may not care but you did mention your background in making watches for first responders.
I'm currently looking for a field watch and there is a brand called Bertucci that makes some great quartz watches. However, they don't offer any solar quartz watches. If you could make some solar quartz field watches, I would be VERY interested in that but I can only speak for myself.
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Hello! And I would need more information to be sure if you are referring to us or not. There is a retail store in Texas with the name "Swiss Watch Company" but I don't know of any others! I can say that our family name (Roemer) is not a very common one so we are likely the same company you are refering to.
I'm talking about the Roamer watch company that was founded in 1888 in Solothurn, Switzerland:

Building Architecture Black-and-white House Facade

Spelling is slightly different but surnames can have variations. Maybe I wasn't clear what I meant.
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