WatchUSeek Watch Forums banner

Introducing Swiss Watch Company

7172 Views 94 Replies 42 Participants Last post by  pnojazz
Hi everybody, my name is Josh Roemer and I run the marketing for Swiss Watch Company.

My dad (Stephen Roemer) founded the company back in 1996 after nearly two decades working within the Swatch group. Those of you who have followed us on Instagram for the past 2 years are very family with his, as well as our, brand's history. For those who are not familiar; my dad after leaving the Swatch Group moved to the United States and began manufacturing watches for the U.S. armed forces as well as first responders. In 2008 he began facilitating the manufacturing for other watch brands, large, and micro (something we continue to do to this day). In 2017 we decided it was time to create our own line of watches and after a successful Kickstarter campaign in October of 2018 that dream became a reality.

My dad and I have truly enjoyed getting to know people within the watch community on Instagram and wanted to expand onto Watchuseek. Not only to get to know more of the community, but because forums seem to be more conducive to long form conversation, which we prefer. We get a lot of questions from people not only regarding our brand, but on the microbrand market as a whole (specifically how to start a microbrand) and these are topics we love discussing!

Here are some images and the specs for our dive watches which are currently available (with the exception of the orange model, which is sold out). We will also be releasing a chronograph (based of our of dive watch design) and announcing completely new model family later this year.

We look forward to getting to know you all!


  • Swiss Made
  • SW 200 Swiss Made Automatic Movement with 28800 A/h (4Hz)
  • 26 jewels
  • 316 L solid stainless-steel case
  • 120 step uni-directional divers bezel
  • Ceramic diver bezel ring
  • Oil pressed case back
  • Sapphire crystal
  • 5x Anti reflective coating
  • 30 ATM / 1000 ft water resistant
  • 20 layers of Swiss Made Super-Luminova for the indexes
  • Solid 3 link 316 l stainless steel bracelet
  • Capsa pins
  • Solid integrated divers buckle

  • Case: 44mm
  • Lug Width: 22mm
  • Band Width: 22mm/20mm
  • Case Thickness: 13.2mm
  • Case 9h3h: 48mm
Watch Analog watch Watch accessory Fashion accessory Jewellery

Watch Analog watch Watch accessory Fashion accessory Green

Analog watch Watch Watch accessory Strap Fashion accessory

Watch Analog watch Watch accessory Fashion accessory Orange

Watch Analog watch Watch accessory Blue Fashion accessory
See less See more
  • Like
Reactions: 5
1 - 1 of 95 Posts
The sizing is fine for a diver, and 41mm is probably OK for a non-diver.

Appreciate that you guys are taking feedback and working on solutions for the logo/name. I understand it can take time to steer the ship in a different direction.

Love the color of the lume plots on the blue dial. I only wish more "classic/retro/vintage" style designs would lean into "minty toothpaste" instead of brown patina.
  • Like
Reactions: 2
1 - 1 of 95 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.