[Minorcollector]

I think you missed the boat on the 44mm watch trend. Nice looking watches, but way too big. The name screams Chinese mushroom brand. I have all the same reservations as others have stated. Price point is good. I always shake my head at these startup micro brands advertising a standard equipped watch for $1500. It's like they are trying to fake the luxury. If your divers were in the 40-42mm I'd be interested. I sold all my 44mm divers long ago.

 

[Minorcollector]

Suggestions....I know you want to keep "Swiss" in the name, how about Swiss Roemer? Or at least shorten "Company" to "Co". I think "Swiss Watch Co." looks better than the full name.

Also, it says your dad got started making military watches. There are a lot of people on here interested in "military" watches. What were the products he worked on? Maybe some product lines that are similar to that. In the US military watches are primarily G-shock style. There aren't any mil-spec watches here (20 years in the Marines and I was never issued a watch). I'd be interested in your dads military designs (I assume they were for European militaries).

 

[Minorcollector]

2. I'd need to see it in person, but I'm a little unsure of the square pattern on the dial. I like that you have some texturing on the dial - I'm just not sure that I want a square within a circle. It is understated (which I like), so it seems very likely has a different appearance in person rather than in a zoomed-in photograph.
3. As others have stated, 'Swiss Watch Company' is a bit much to have on the dial; I don't have a problem with the name itself, but I think having just the logo on the front (without the text) would look better.

I kind of dig the football field pattern on the dial. It's different, but not obnoxious. Really like the sword hands as well. The "Automatic" on the bottom of the dial needs to be a bit bigger. Probably not even readable in person and there is a lot of open space. That might be a good place to put the name. Leave the logo on the top (maybe make the logo a bit bigger), and move Swiss Watch Company to the bottom above "Automatic".

Swiss Watch Company
Automatic

Or

Swiss Watch Co.
Automatic

 

[Minorcollector]

Swiss Watch Co. would be doable without much hassle. We would prefer to make the switch to SWC but branding laws for watches are pretty strict in Switzerland and getting approved would be a process, but definitely doable with time.

Yes he did watches for the military for quite some time (all U.S. military)! I'll attach a picture here of two of the more popular models. It has been a little more than 10 years since we produced them but we made and sold thousands so there are a lot still floating around. We made them for the Marines and U.S. Army so our company name is only found on the caseback. These were never issued to soldiers but were available in the stores on almost all U.S. bases. Most sales happened at graduation.

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I think I remember seeing those at the PX back in the day. Got any more of the black Marine divers left over? I might be interested in one of you have any remaining.

 

[Minorcollector]

Size is definitely something we will be re evaluating in the future. We are looking at an option to have the next version of our diver run at 40mm or 41mm, but we will have to be absolutely certain that it is something our current customer base is OK with changing.

I can see where you are coming from with the name. Many backers within our campaign disliked it as well, but by the end of the month almost all opted to keep it on the dial. It gives off the vibe that we aren't "microbrand" run by individuals when it is first encountered. It is something we are working on but it will be tricky to find a final solution because we will be dealing with the other side of the coin where many people will push us to keep the name. We think the best solution may be to switch to SWC for branding and keep the full name for our company and licensing.

Shouldn't you be worried more about future customers? The trend is smaller now with divers. Pretty much everyone here has commented that 44 is just too big these days. It really shouldn't even be a question. This is the biggest watch forum in the world. I would probably take our advice and not worry too much about the few people who have bought your previous offerings. Get ahead of the trends.

 

[Minorcollector]

We have some left in inventory that we still use for repairs so I should be able to find one that is unworn. Is the black ceramic chronograph the one you are thinking about? I'm not sure if we had any other black pieces but I can double check with my dad.

I like the one on the right in the picture with the cyclops. I am a retired Marine and do not have a "Marine" watch. Are they autos? What are the specs? You can PM me the details if you want.