I get what you are saying, but I can assure you we are making a profit. It isn't enough to afford selling through a third party, but it is plenty for my dad and I. Also I think $1,500 is far too high for a new brand on their first model. I would say that our quality would be fairly priced up to $800. Higher than that and I would feel we were over priced.I feel like the price is too low...it feels scammy
like if this was a $1,500 watch I'd be ok....nice, the specs def make it a good bang for your buck. But at $450, I can't help but wonder what the catch is...because the math just doesn't make sense for you to be able to offer al that for a price that low.
Free world wide shipping is $100
SW200 standard grade movement with no decoration...another $100
Case that is waterproof to 1000 feet? Another $100
Bracelet? Another $50
Dials, Superluminova, AR coating etc...another $50
"Swiss made" assembly and prototyping and boxes etc...another $50.
So where is the profit? Just feels fishy.
Throw in the scam sounding company name, and all kinds of red flags start going off.
Also we go directly to the manufacture and do not use any third parties to facilitate our manufacturing (something my dad goes into more depth on in this podcast). Also we pay FAR less (as does every other brand) than what you have listed. For example our average shipping cost is $20-$50 with DHL Express.
Regardless of that though, the most common feedback we get when we deliver a watch is that it looks far better than expected. Having our price as low as we do can be viewed as a negative as you have stated but it is a price we are comfortable with. It also builds brand loyalty as our customers know they are getting far more than what they pay for.
You aren't the first to have this concern though so I understand your concern.