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Yes, Invicta uses the ETA G10 Chrono movement which is a low cost plastic throw away moment. The Ronda's they use are rock solid in my option. Some are the same that are found in the higher end watches Like Tag. They use the Ronda 5040 as does Invicta, but Invicta used them in their older watches like the Speedway. It is all about which movement you have and knowing about which watch to get!
 

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I dont know that you are wrong about the dial labeling and designation. But, the fact that Invicta was using "swiss" on the dial at the 6 and including a chinese made movement in those pieces was at the least misleading. Eyal Lalo, the CEO, did chime in and more or less apologize.

I am not going to get on a soap box over a $100 watch with questionable labeling on the dial. I am happy with their overall performance as a watch group.

I think when you get up into the Panerai territory and find a special offering with a standard ETA caliber which is supposed to have a Panerai caliber movement that the offense is much more serious. Panerai has offered to correct this issue with the group that purchased these watches from the Panerai boutiques in NY and LA.




Someone please correct me if I am wrong but I don't think the word "SWISS" by itself on the dial has any regulatory requirements under Swiss Fed regulations. The word "SWISS" by itself is as unregulated as the phrases "SWISS MOVT" and "SWISS PARTS MOVEMENT". (Someone please correct me if I am wrong).


Its the phrases "SWISS MADE" and "SWISS MOVEMENT" that have legal requirements associated with them.
 

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I dont know that you are wrong about the dial labeling and designation. But, the fact that Invicta was using "swiss" on the dial at the 6 and including a chinese made movement in those pieces was at the least misleading. Eyal Lalo, the CEO, did chime in and more or less apologize.

I am not going to get on a soap box over a $100 watch with questionable labeling on the dial. I am happy with their overall performance as a watch group.

They did this on their premium "Reserve" line as well.

That's one of many public SNAFUs they've had to dance around. Many see that pattern as unethical and not deserving of their hard-earned dollars. Spending $300-$400 on a watch is a significant sum, for many people.

Fortunately, for consumers, it's good thing their lines are primarily less expensive pieces (and repeated behavior like this is one of the reasons they will likely remain so).

For many, it doesn't inspire confidence in a company, esp. given the myriad alternatives from which to choose.

Not trying to start a flame-fest, just trying to keep the discussion balanced, esp. for the benefit of newer members.
 

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Dragoon said:
I dont know that you are wrong about the dial labeling and designation. But, the fact that Invicta was using "swiss" on the dial at the 6 and including a chinese made movement in those pieces was at the least misleading. Eyal Lalo, the CEO, did chime in and more or less apologize.

I am not going to get on a soap box over a $100 watch with questionable labeling on the dial. I am happy with their overall performance as a watch group.

I think when you get up into the Panerai territory and find a special offering with a standard ETA caliber which is supposed to have a Panerai caliber movement that the offense is much more serious. Panerai has offered to correct this issue with the group that purchased these watches from the Panerai boutiques in NY and LA.
+1 i won't think anything is Swiss until it hits the $300 mark and that's Swiss movement
 

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I dont know that you are wrong about the dial labeling and designation. But, the fact that Invicta was using "swiss" on the dial at the 6 and including a chinese made movement in those pieces was at the least misleading. Eyal Lalo, the CEO, did chime in and more or less apologize.

I am not going to get on a soap box over a $100 watch with questionable labeling on the dial. I am happy with their overall performance as a watch group.

I think when you get up into the Panerai territory and find a special offering with a standard ETA caliber which is supposed to have a Panerai caliber movement that the offense is much more serious. Panerai has offered to correct this issue with the group that purchased these watches from the Panerai boutiques in NY and LA.
Absolutely agree on that. I definitely agree that this practice is a sleeze-ball activity and very deceitful on Eyals part. I too am not going to get into a snit-fit over it or try and defend Invicta, even though I am happy with all of mine.
 

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+1 i won't think anything is Swiss until it hits the $300 mark and that's Swiss movement
Well, not to be argumentative, but Swatch, Tissot, Certina, Mondaine, and probably others, all sell watches, marked on the dial as Swiss Made, that can be bought at full retail in Switzerland for under $200.
 
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