Take the second hand off and now we're talking.For dress and fashion watches, it's hard to beat an Accutron from a deal of the day site for under $100.
For instance, compare this deal to anything you can find from Movado:
http://www.watches.yugster.com/dspPriv.aspx?cid=1588
I've got a Bulova and I really like it. I don't care much for the bracelet, though.