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Is the AWM-500 a commercial flop?

4.3K views 23 replies 14 participants last post by  mlsnn  
#1 · (Edited)
When G-shock releases a new full stainless steel built of a resin model, they usually start by doing plain standard versions on stainless, gold plated (rose and yellow), and sometimes black ion plated. After, they release different variations and collabs. I'm obviously talking of the square GMWB5000s and "oak" GM-B2100s.

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Apart from the Porter collab 2021 release, to my knowledge (I may be wrong), there has been no more release of the AWM-500. I suspect the market did not respond as much as it did for the two others, leading G-Shock to abandon any further design development of that one. That would be sad, since I think it is one of the cleanest design achieved by G-Shock so far, especially for an ana-digi.

Is it the end of the AWM-500?

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#2 · (Edited)
#3 ·
I don't see the market flooded with these selling at half off, so they must have sold most of the ones they produced? I like the look and was considering one if the price was right, looks like I missed my chance.
 
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#6 ·
The AWM-500 has not gotten the attention most other foundational designs have. Since their introduction in 1989, there have only been 29 mainline variants not counting the few special collabs. Aside from the only multi-LCD models (the AWG-500 released in 2006), there have been few attempts to extend the design.

There were two size adjustments in the G-Shock Mini line, though. The mid-size EL BL GMN-500 and the small-case dual-LED GM-50. Cosmetically and structurally, they are identical across all three size variants.

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There are several reasons I don't have more of this family (as opposed to a healthy representation of the 6600/6900 designs) in my collection and they all relate to the face of the watch. The skeletonized hour hand is, for some reason, hard for me to read quickly. Also, the tips of both hands are lumed but none of the indices are. This makes it pretty much a useless effect. I also find the ballast/counterweight on the minute hand to be distracting because it is relatively long and is arrow-tipped as you would expect the head of a hand to be. This is confusing.

And on the G-Shock Mini versions, the three, six, and nine indices are not the hour but rather minutes as in a regulator-style layout. But the hour hand is also centrally mounted, a placement that is definitely non-regulator. Then there's the 24-hour scale on the rehaut. Without a dedicated 24-hour hand, this is just odd.

The concentric design elements are clean and nicely balanced. However, I think it wouldn't be a stretch to say that it's perhaps a bit boring. I would hazard that there's simply not that much you can do with the fundamental arrangement of design elements. It's limited,
 
#7 ·
The concentric design elements are clean and nicely balanced. However, I think it wouldn't be a stretch to say that it's perhaps a bit boring.
I am not a fan of the mudmaster and the likes, to me they are too busy, too asymetric, and too "transformers" kind of shape. But yeah...that probably is why I like the AWM-500 so much, and why I mostly own squares and 2100s.

Good thing with G-Shock is that there is enough design variations, so you can usually find your spot.
 
#8 ·
The rose gold version has been sitting in the Casio Outlet since forever, and I always kinda consider it whenever I go browsing through there. But nah.

 
#9 ·
Not sure. Never seen one in flesh. Would of considered it in solar guise.
I think old style is kind of forgotten. times when it was cool are gone and now more expressive forms of analog digital are kings. It also was expensive to begin with during second run. 2100 would of not succeeded if it was priced at double of what i can get 2100 for now. Simple AW is about 195-200$ here and steel/solar is about 500-640$ so not a affordable one. For these who have other models like G100 it was just classic look on model they have. I think it combination of price and general low interest in specific style. Having successful and cheaper 2100 as competition did not help it in a bit either.
 
#11 ·
Having successful and cheaper 2100 as competition did not help it in a bit either.
Metal covered 2100s and 5600s took a lot of place in the catalog recently that's for sure. For less money.

My take is that anyone who remotely considered to own a AWM someday should not wait too long as the stocks are going to be scarce in a few years.
 
#13 ·
It might have to do with the fact that the skeleton hands donot really match with the dressy aesthetic of the watch and there is no lume to speak of. As mentioned before in the thread, the hour hand also makes it confusing to read the time. These might be some factors regarding to why this did not catch on.