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January 6th 2011 NEW YORK, NY – Jaeger-LeCoultre North American President Philippe Bonay hosted an intimate lunch in New York city to introduce the newest addition to the iconic Reverso line. Golden Globe nominee Jon Hamm, who previously hosted the Jaeger-LeCoultre Hybris Mechanica event in October, was amongst the guests on had to view the brand new Grande Reverso 1931. Previously shown in Argentina, the piece had never been seen in North America prior.

Grande Reverso Ultra Thin
After 80 years of celebrating classicism, the new Grande Reverso Ultra Thin turns revolutionary by focusing on extreme simplicity. The extremely diminutive width of Jaeger-LeCoultre Calibre 822 (at just 2.94 mm) has enabled the design engineers to build a Reverso slimmer than ever before. While the case with its generous new proportions asserts an authentic presence on the wrist, its slenderness makes it both light and comfortable to wear thanks to its subtly curved shape. The pure dial with its vertical guilloché pattern, the restrained design of the Arabic numerals, the slim blued hands: all the aesthetic codes of the Reverso are sublimated within this ultra-thin interpretation. This new watch expresses the very essence of the Reverso personality: a blend of tradition and nobility embodying an alliance of style and elegance.

Grande Ultra Thin “Tribute to 1931” limited series
Because this new Reverso is intended to be a bridge between past and present, Jaeger-LeCoultre has decided to create two Grande Reverso Ultra Thin Tribute to 1931 in steel and in pink gold, featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso. The spirit of 1931 in contemporary dimensions, and all the Art Deco charm of the first Reversos interpreted in today’s language.

Grande Reverso Ultra Thin

· Mechanical manually-wound movement, Jaeger-LeCoultre Calibre 822, crafted, assembled and
decorated by hand
· 21,600 vibrations per hour
· 21 jewels
· thickness: 2.94 mm
· 134 parts
· 45-hour power reserve
· hours, minutes
· guilloché silvered with stamped numerals and hour-markers
· in the limited-edition models: black with white hour-markers or silvered with golden numerals
and hour-markers

· steel or 18-carat pink gold
· height: 46 mm
· width: 27.5 mm
· thickness: 7.2 mm
· “1000 Hours Control” indication appearing on the case-back
· water-resistant to 3 bar

· black alligator leather with pin buckle
· Q2782521, Grande Reverso Ultra Thin Tribute to 1931 limited edition in 18-carat pink gold
· Q2788570, Grande Reverso Ultra Thin Tribute to 1931 limited edition in steel


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