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Manufacture Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is inaugurating a new showcase in Cannes to present its collections and its exceptional expertise. Cannes thus becomes the third Jaeger-LeCoultre Boutique in France, alongside the two already located on the Place Vendôme in Paris and in Lyon, and the 28th boutique worldwide. Between the red carpet ceremonies before the daily screenings of the films competing for a set of awards including the prestigious Palme d’Or, the 62nd edition of the Cannes International Film Festival sees the unveiling of a new Jaeger-LeCoultre “embassy”. The official opening was presided over by the elegant Jaeger-LeCoultre muse, Diane Kruger, the Deputy Mayor of Cannes, Bernard Brochard, and Jaeger-LeCoultre CEo Jérôme Lambert.


Cannes, a dream town for a dream Manufacture
As the international film capital graced with stunning sea views and sun-drenched charm, Cannes inspires dreams the world over. It is the very emblem of luxury and excellence, values shared by the Swiss fine watchmaking brand renowned for its quality, innovation and daring. The new Jaeger-LeCoultre Boutique, run by the Julian family which has been partnering Jaeger-LeCoultre for many years, enables both locals and visitors to discover, or renew their acquaintance with, the reference watch brand endowed with a taste for challenges and creativity matched only by a passionate dedication to its art. The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines. Subtly graded shades of ochre are associated with authentic materials such as leather, American walnut wood, steel and slate. This magnificent setting echoes the calm and serenity of the Vallée de Joux, the enduring source of inspiration for the “artisans of time”.

Diane Kruger, a talented fairy godmother
Diane Kruger, the Jaeger-LeCoultre muse since 2007, embodies the epitome of elegance and glamour in each of her public appearances. Currently featured in the latest Quentin Tarantino film, Inglorious Bastards, and in Lascars by Vincent Cassel, Diane Kruger took the opportunity of her stay on La Croisette to inaugurate this new Jaeger-LeCoultre Boutique and to admire the new release from the Manufacture. For this auspicious occasion, she wore a Reverso Squadra Lady fully set.

Jaeger-LeCoultre, an unmistakable touch of glamour
Jaeger-LeCoultre lights up red carpets everywhere on the wrists of the most fascinating celebrities. Brand muse Diane Kruger, as well as Catherine Deneuve, Clive Owen, Dev Patel, Joshua Jackson, Benoît Magimel and Tom Sisley, have all worn the latest Jaeger-LeCoultre models during recent festivals or official presentations. Jaeger-LeCoultre is particularly active at the “Mostra” film festival in Venice, for which it has served as official partner for the past 5 years.

Jaeger-LeCoultre is also committed to Aston Martin, creating emblematic models such as the AMVOX 2 DBS Transponder, a vertical-trigger chronograph able to open the doors of the famous Aston Martin DBS. Last but not least, Jaeger-LeCoultre is in its element on the world’s major polo fields, on the wrists of top players such as Adolfo Cambiaso, Eduardo Novillo Astrada, Juan Martin Nero.

Jaeger-LeCoultre, more than 175 years of expertise
A major player in watchmaking since 1833, Jaeger-LeCoultre was the very first Manufacture to be established in the Vallée de Joux. By bringing together under one roof the full range of technical and artistic professions involved in horology, it played a pioneering role and helped forge the development of the watch industry in the region. Over 1,000 master-watchmakers, engineers and technicians, guided by time-honoured know-how and a perpetual quest for technical improvements, create each watch with the same passionate dedication. Heir to over 175 years of expertise, each timepiece calls for the skills of 40 different professions while benefiting from state-of-the-art technologies and crafted in harmony with the traditions of the Vallée de Joux. Enriched by this amazing heritage, encompassing over 1,000 different calibres and more than 300 patented inventions, Jaeger-LeCoultre remains the reference brand in the field of fine watchmaking.

Boutique Jaeger-LeCoultre
27, rue d’Antibes
06400 Cannes
Tel : 04 93 38 18 17

Pictures below:
Photo 1: David Lisnard, Elisabeth Quin, Diane Kruger, Martine Julian and Jerôme Lambert, CEO of Jaeger-LeCoultre
Photo 2: Diane Kruger
Photo 3: Diane KrugerManufacture Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is inaugurating a new showcase in Cannes to present its collections and its exceptional expertise. Cannes thus becomes the third Jaeger-LeCoultre Boutique in France, alongside the two already located on the Place Vendôme in Paris and in Lyon, and the 28th boutique worldwide.

Related link: www.jlc.ch
 

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