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The thrill of the chase mostly defines WIS-like irrational buying and flipping. We are hunters and collectors since our cavemen evolution days, and it follows to watches, cars, stereo, guitars, etc. Check out the threads like 'how long does the honeymoon last' and 'when does it stop' and you'll see guys here who are continually on the prowl for the next shiny watch, even after they achieved their so called grail. I'm guilty of this, and it only stops when life takes over: ie the money runs dry....
 
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