In October of last year, we reported on an ambitious new start up brand, MAEN, who produced an elegant Classic Moonphase watch and launched it successfully by themselves . I reviewed the watch and took photographs. It has since become one of my favorite watches to wear because people have remarked upon how clean and classic it looks. The brand’s decision to opt for a sensible size of just 40mm has also made people aware that less is more.

MAEN is a Dutch-Swedish brand. The name stems from the fact the moon is a symbol of time and it is an old Dutch name referring to the ‘Halve Maen’, the Dutch ship that changed the course of history by exploring the unknown. The founders also named it for the clean look that goes well with the design style of the brand name.


Not resting it on its laurels, MAEN are now running a new Kickstarter campaign for a watch they call Manhattan 40. A new piece made from 316L stainless steel that further explores the possibilities of crafting affordable luxury watches by using only the finest components and instilling plenty of passion and compulsive detail into the design. This is achieved by working only with tried and tested watch manufacturers and suppliers to select the best partners, and then selling directly to the end-customer without the hefty mark-ups imposed by distributors.


Manhattan 40 is intended as a balance between classic and contemporary. Its flat bezel design gives the watch a sleek and sophisticated look while the scratch resistant sapphire crystal glass with AR coating reduces reflections and the chance of frustrating scratches. The strap is made of high-quality Italian leather and is curved between the lugs, enhancing the high-end feel of the watch.


This time around, MAEN have opted not for a buckle, but a butterfly clasp. The butterfly clasp reduces the stress on the strap making it more durable. It also prevents your watch from slipping off when putting it on or taking it off, and is easily adjustable to any wrist size.

The circular dial is in a brushed matt finish which creates a subtle contrast between the polished indicators and the custom designed faceted dauphine hands. The end result is a pleasing mix of both polished and brushed surfaces.

The screw-in case back features a laser engraved pattern, displaying the MAEN logo. The pattern symbolizes the movement of the Moon around the Earth.

Manhattan 40 watch options


The Manhattan 40 comes with or without a date or with the Moonphase complication in a choice of Stainless Steel, Gold, or, in a new color option, not shown, Ice Grey. The Manhattan 40 Moonphase is equipped with a Swiss Made movement with real moonphase indicator (not day-night) and shows the current phase of the Moon as you see it in the night sky. The yellow moon reveals itself from the black dials.

Bonus for Early Bird Backers


Early Bird backers will receive a limited edition of the Manhattan 40 that mentions the text 'Limited Edition' on the dial and case back. The unique number in the series of 200 watches will also be mentioned on the case back. MAEN will produce 200 limited edition Manhattan 40 watches and 200 limited edition Manhattan 40 Moonphase watches. The limited-edition number will be appointed on the basis of when your order is made.


You can pledge for the Manhattan 40 - which runs on a Swiss Ronda Quartz movement and comes complete with a 2-year warranty - now from only $206. After just 5 days, the watch is already over 40% funded, so there is an excellent start this elegant watch is going to be Kickstarted. Pledge here.