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This is a very unique style, and well done for what it is. My biggest concern would be finding enough customers who are willing and able to pay that much for a watch and who also want a skull design. If I were to pay that much for a watch, i would want a much more traditional go anywhere, do anything watch. Your market research will be critical to your success or failure here.

This design would probably be relatively easy to knock off with a quartz movement and less expensive components. Depending on what your market research reveals and how many you realistically believe you can sell, this design should probably be the subject of a design patent application and/or copyright application.
 
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