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I fell in love with Hajime Asaoka's work after watching a 10 minute interview with him at his workshop, and developed an admiration for his way of approaching watch design. I've included a link to this in the description. I couldn't afford the $50,000 price tag of his handmade watches, so I decided to keep an eye out for one of his Kurono Tokyo watches instead, which are between $2000-5000. Unfortunately I wasn't able to grab one of the Copper Reiwa watches in time, and I made the mistake of not jumping on the Mori when it released. The new and breathtaking Chronographs were out of my budget too, so I was left without too many options.



Kurono Tokyo have been vocal about their dislike of the reseller market, and have publicly stated that they are maintaining lists of individuals found to be reselling their watches, and will not sell to them in the future. They also recently announced a tiered system to purchase their watches, with special allocations for collectors. Unfortunately, these aren't complete solutions to the problem, but I suppose will act as speed breakers for those blatantly purchasing these watches to flip for profit. But whether they should be doing that in the first place and how effective these methods really are, is a discussion for another time.



So without too many options in hand, I started hunting down their Chrono Tokyo watches, which to my knowledge are identical watches made for the Japanese Domestic Market (JDM) only. Kurono Tokyo recently announced on Instagram that they were shutting down the Chrono Tokyo brand as of 2021. I've noticed that the Chrono Tokyo brand seemed to have bothered a lot of collectors who felt that it diluted the brand's exclusivity. And strangely that Instagram post has now been removed, perhaps to avoid folks such as myself from flocking to Japan to score one of them. And they (Kurono Tokyo) also continue to untag themselves from any photographs of the Chrono Tokyo watches :rolleyes:.



But drama aside, I finally managed to source one of the Bullseye dials, which I fell in love with given the subtle similarities to a few of the Tsunami watches. I've included links to these in the description as well. And yes I did pay over retail for this, and maybe saying that will add my name to Chrono Tokyo's naughty list, but I'm starting to think all of this is a bit silly now anyway.


CASE



I measured the case to be 36.75mm in diameter, measured from 4 o'clock to 10 o'clock, 42.75mm from lug-to-lug and 10.5mm in height. The entire case is polished, and the build quality and finishing are perfect in every way. I've heard rumors that these cases and dials are made by the same company that supplies Grand Seiko, and the Kurono website hints that this could be true as well.




The case lacks any straight lines and flat surfaces, and has an elegant curved case aesthetic that is polished wonderfully. The case extends out into a pair of slightly curved and sleek lugs. The lug width is 20mm, which is nice to see on a 37mm watch, instead of 18mm.



There is a slim bezel section that seats a boxed sapphire crystal that could trick you into believing it was plexiglass, both in terms of appearance and touch.



There is a simple 5mm diameter unsigned crown at the 3 o'clock position that is easy to grip and operate. There isn't any crown or stem wobble, but the Miyota movement's operating experience isn't as world class as the rest of this case.



Flipping it over, you have a radially brushed screw-down case-back with the brand's logo and some details on it. This watch is rated for up-to 30m of water resistance.

DIAL



I fell in love with this dial instantly, because it has a striking resemblance to a few of Hajime-San's Tsunami watches. I absolutely love the choice of colors here, and the concentric ring layout with radially aligned Arabic numerals is a brilliant throwback to vintage design.



There is an outer railway style minute track that is printed onto the dial in a pale orange color, against a gray-ish brown background. All unusual color choices, but perfectly chosen from Hajime Asaoka's color palette. The quality of printing is excellent.



Moving inward, you have a slightly raised black section onto which the Arabic hour numerals are printed in white. Again, great quality of printing and excellent choice of colors.



There is a small recessed ridge that separates the raised black ring from the inner grey-ish brown section, which has a thin steel border. These are very subtle design elements, but add to the identity of the dial.



The 'Chrono' brand logo is printed below the 12 o'clock marker, and 'Automatic' above the 6 o'clock, both in the pale orange color.



The handset is incredible, and the way it plays with light is really the best aspect of this watch. I love the design, and I think the finishing here is great too.



The minute and seconds hands reach the outer track, and the hour hand hovers just above the recessed ridge of the hour track. Great proportions, that make this watch easy to read.



While the design and execution of this dial just blows my mind, I did notice a few dust particles on the dial. I reached out to Kurono Tokyo to get their opinion on this, but I received a cold reply stating that they they don't support questions regarding their JDM (Japan Domestic Market) products outside of Japan, and I would have to bring this watch to them locally in Japan.



I understand that they're trying to distance themselves from their JDM Chrono Tokyo brand, and I also understand that they're trying to maintain exclusivity by preventing international customers from buying their JDM watches. But I'm a genuine customer who put in money, time and effort to get one of these watches, and I wish I had gotten a slightly more informative response. Either way, this should be a few seconds to fix for any respected watchmaker here in the US.

MOVEMENT

The movement in here is a Miyota 90S5. So not a movement you'd expect to find in a watch like this, but given the need to have it all Made in Japan, this is a reasonable choice. Kurono says this is on par with the ETA 2824, and has proven to be reliable.



I put it on my time-grapher and I observed roughly +16 spd in the dial up position and +12 spd in the crown up position, both within the acceptable limits for this movement. I think the loud and gyroscopic rotor does this watch a bit of a disservice and takes a bit away from the otherwise high end and luxurious wrist experience. Given the nature of this watch and it's purpose as a dress watch, I think a hand-wound movement would've been a much better option here, but I'm not sure if the Miyota Premium line-up has any to offer.

ON THE WRIST (6.25")



This watch should wear nicely on any wrist, given it's modest 36.75mm diameter and 42.75mm lug to lug width. It has the perfect vintage dress watch wrist presence and the dial aesthetic is ideal for a small sized dial.



The 10.5mm overall height is a pleasure to wear and sits low on the wrist. I suppose we can thank the slim Miyota movement for making this comfortable size possible.



I love the wrist presence and when you have this watch in your hand and on your wrist, you truly connect with it and experience the quality watchmaking that went into designing and manufacturing the case and dial.



It ships with a leather strap that is very comfortable, with a simple unsigned buckle.

CONCLUDING THOUGHTS

To wrap this up, I love the case build quality and finishing. I love the dial design and I think it's one of the best looking dials that I've seen in a while. I do think the dial could've used a few more minutes at the quality control desk during assembly since I found some dust on the dial.



I also think that they should adjust their perspective towards the (now) many international customers who have gotten hold of their JDM watches. Please pardon my arrogance and inflated sense of self worth here, but I think they should be flattered that so many folks outside of Japan are willing to put in the extra time, money and effort to get hold of their watches. In my opinion, it is enthusiasm and slightly eccentric fandom like this that keeps brands like Kurono Tokyo thriving and relevant, because these watches are clearly being driven by hype and social media.



But I'll put aside my saltiness for a second, and acknowledge that my respect for Hajime Asaoka's watchmaking has not diminished in the slightest, and I will most certainly try to get the next watch to come out of Kurono Tokyo, if I can afford it (and if they haven't put me on the naughty list). I love what they're doing, and I look forward to seeing this brand navigate these new waters.

Thanks for reading!
 

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Great write up! I too feel as though I discovered this brand far too late, there are so many models that are on my shopping list now and I’m loving the story and the journey of Kurono/Hajime Asaoka. I love the chronographs, but I didn’t know about the brand when these were launched - I suspect at some time in the future I will end up buying one on the secondary market.
I also applaud the approach of Kurono Tokyo to try to discourage the blatant flipping of these watches and hopefully they can find their way into the hands of collectors who will actually want to wear them and enjoy for what they are


Sent from my iPhone using Tapatalk
 

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Great write up. I am partial to the Bunkyo which I think draws heavily from the Universal Geneve Polerouter - a watch I'd be very happy to own.
I got sadface to hear about your dust particle response, seems a bit off to me.
The movement also seems to be a letdown. The premium price you pay and what you actually get seems discordant. Your watch does scream to be handwound for sure.
I wonder if GS make a movement that would fit inside those beautiful cases?
 

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I have long been curious about this brand and glad that you are able to do a hands on video review. Loved the review! Very straightforward and easy to listen to. So much so that I am non-plussed by the brand now. I know Japanese design tends to be a bit conservative, but this more than uninspired to my eye. Curious to see if he releases more affordable watches.
 

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Sober assessment. It is a lovely watch, but the attitude and other drawbacks you mention make me value it well below the market, and probably below the MSRP.
Is there anything comparable under $2k? Possibly, especially if you were to consider some vintage pieces with a good service and sympathetic case polishing. But it is really lovely.
Great pics, too - thanks!

Just found a couple sources:
Is it really that hard to get one?
 

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Very nice write up and photos. I love most of the Kurono Tokyo (and Chrono Tokyo) releases, and at retail I think they are wonderful pieces.

I purchased the Reiwa at a heavy premium myself. Beautiful details on the dial, ones that are best appreciated in close up photos, but I was a bit let down in person. If funds were unlimited I would've kept it, but not worth 3x retail, to me anyway. I ended up moving on from it and recouping most of my money. I will keep an eye on future Kurono Tokyo releases though for sure.
15625504
 

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Sober assessment. It is a lovely watch, but the attitude and other drawbacks you mention make me value it well below the market, and probably below the MSRP.
Is there anything comparable under $2k? Possibly, especially if you were to consider some vintage pieces with a good service and sympathetic case polishing. But it is really lovely.
Great pics, too - thanks!

Just found a couple sources:
Is it really that hard to get one?
Does that page say they only made 100 of them? Maybe I misunderstood. If they did, then I would imagine they are hard to come by.
 

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Great write up. I am partial to the Bunkyo which I think draws heavily from the Universal Geneve Polerouter - a watch I'd be very happy to own.
Yep. Here's mine side by side. I try not to have too much aesthetic overlap in my collection, so at least the copper/brown gives it a different hue

Product Watch Analog watch Purple Glass
 

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Yep. Here's mine side by side. I try not to have too much aesthetic overlap in my collection, so at least the copper/brown gives it a different hue

View attachment 15625642
Love the polerouter. I think that is what initially drew me to the Reiwa. I wish the polerouter was revived, or a brand created an affordable homage that does it justice.
 

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great write up! i've always been curious about how CHRONO is linked to kurono tokyo. whatever limited release from kurono tokyo can be found under the CHRONO as well. wondering if the next kurono 2021 release will be the bulleye dial lol.

btw, i love the bulleye dial. it does have the dna of the tsunami! sadly, this has got to be one of the more expensive miyota movement watch in the market so im not too sure when people are saying this is a value watch.
 

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Nice review and you voiced some good points. I don’t know who the spokesperson or people for Kurono Tokyo are but I find their “holier than thou” schtick quite annoying. Frankly speaking, they are hypocrital to claim of being transparent and up front with their customers when they have hidden, and continue to suppress, the JDM Chrono brand. To advertise a watch with a limited edition of 50 pieces when another 100 of the same model are released in Japan... I dunno man!

Will the bullseye be released internationally now? Not so sure as Hajime seems to be moving forward with new designs. Perhaps it will resurface in a different colour? Overall I’m not surprised he cut ties with his Japanese distributor as he does not need them anymore that’s for sure.
 

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Discussion Starter · #16 ·
Great write up! I too feel as though I discovered this brand far too late, there are so many models that are on my shopping list now and I'm loving the story and the journey of Kurono/Hajime Asaoka. I love the chronographs, but I didn't know about the brand when these were launched - I suspect at some time in the future I will end up buying one on the secondary market.
I also applaud the approach of Kurono Tokyo to try to discourage the blatant flipping of these watches and hopefully they can find their way into the hands of collectors who will actually want to wear them and enjoy for what they are

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Thank you very much. I love the Chronograph too, and if I had the budget right now that would be the one I'd get. And you can still get one of the "Chrono Tokyo" Chronographs if you're interested. Japan-Select is a potential source to find one.

15626221


Great write up. I am partial to the Bunkyo which I think draws heavily from the Universal Geneve Polerouter - a watch I'd be very happy to own.
I got sadface to hear about your dust particle response, seems a bit off to me.
The movement also seems to be a letdown. The premium price you pay and what you actually get seems discordant. Your watch does scream to be handwound for sure.
I wonder if GS make a movement that would fit inside those beautiful cases?
I agree, the applied indices models are very pretty, but I was partial to the "Bullseye" because (1) It didn't make it's way to the International release and (2) It looks a lot like Hajime Asaoka's Tsunami watches. You can still find a Chrono Tokyo applied indices model if you're eagle eyed:

15626223


I have long been curious about this brand and glad that you are able to do a hands on video review. Loved the review! Very straightforward and easy to listen to. So much so that I am non-plussed by the brand now. I know Japanese design tends to be a bit conservative, but this more than uninspired to my eye. Curious to see if he releases more affordable watches.
Thank you very much for the kind words, and for watching the video.

Sober assessment. It is a lovely watch, but the attitude and other drawbacks you mention make me value it well below the market, and probably below the MSRP.
Is there anything comparable under $2k? Possibly, especially if you were to consider some vintage pieces with a good service and sympathetic case polishing. But it is really lovely.
Great pics, too - thanks!

Just found a couple sources:
Is it really that hard to get one?
Neuve will not sell internationally (it was the first place I tried), and they will not sell to a "mail forwarder" either. Your best bet is to ask a friend in Japan to purchase it for you and ship it over. Japan Select seems like a good option though. And yeah, as with a lot of the collector favourites, you may not value them as highly, but they fly off the shelves and fetch crazy premiums (Ming is another one that comes to mind, and one that I've paid premiums to acquire as well).
 

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Discussion Starter · #17 ·
Very nice write up and photos. I love most of the Kurono Tokyo (and Chrono Tokyo) releases, and at retail I think they are wonderful pieces.

I purchased the Reiwa at a heavy premium myself. Beautiful details on the dial, ones that are best appreciated in close up photos, but I was a bit let down in person. If funds were unlimited I would've kept it, but not worth 3x retail, to me anyway. I ended up moving on from it and recouping most of my money. I will keep an eye on future Kurono Tokyo releases though for sure.
View attachment 15625504
I feel the exact same way. I paid a lot more than retail to eventually get mine as well. I love it, but I don't know if this is a keeper or not yet.

Thanks for the write up Singularity Seven. Very enjoyable to read and liked all the photos.
Thank you very much!

Does that page say they only made 100 of them? Maybe I misunderstood. If they did, then I would imagine they are hard to come by.
According to many of the Japanese dealer websites, only 100 of the Bullseye were made (100 in the dark dial, 100 in the light dial). I didn't include that in my review as I haven't been able to verify if this is true or not, and the case-back doesn't say anything either. But all Chrono/Kurono models are made in limited batches, so this is very likely to be true. The Chrono Tokyo brand is also being discontinued as of 2021, or at least that's what Kurono Tokyo posted on their Instagram page a few weeks ago, before they deleted it :rolleyes:

Yep. Here's mine side by side. I try not to have too much aesthetic overlap in my collection, so at least the copper/brown gives it a different hue

View attachment 15625642
Wow, this is side-by-side everybody has been wanting to see! I think they look unique enough and don't overlap much. But don't ask me, I've been reviewing microbrand divers all year and have forgotten what real unique design really is :ROFLMAO:
 

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Discussion Starter · #18 ·
I love the look of that case. I'm not educated enuff on the dial to comment. Looks very dressy. Congrats
No education required in this hobby! If you like it, you like it. If you don't, you don't! My motto is - if a dial needs an elaborate story to convince you it is interesting, then it really isn't!

Thanks for reading!

Love it! I really wish I got my hands on the Mori or the Copper Reiwa.

great write up! i've always been curious about how CHRONO is linked to kurono tokyo. whatever limited release from kurono tokyo can be found under the CHRONO as well. wondering if the next kurono 2021 release will be the bulleye dial lol.

btw, i love the bulleye dial. it does have the dna of the tsunami! sadly, this has got to be one of the more expensive miyota movement watch in the market so im not too sure when people are saying this is a value watch.
Thank you for reading. Yeah, all the Kurono releases can be found as limited Chrono releases in Japan. Except the Bullseye, which seems to be only for the Japanese market right now. I suspect they will not release a Kurono Bullseye because they will not be able to create enough hype among the collectors for a model that has already existed for over 6 months in another continent.

Regarding your comment about the Miyota, I can't disagree with you at all. This is the most amount of money I've paid for a Miyota 9 series watch, and 3 times more than what I'd typically consider to be "the most I'll pay for a Miyota 9 series watch". But as a victim of "FOMO", I had to get one, and to be honest I'm not disappointed. I definitely do not consider it to be an "affordable" watch, but it's not a bad watch at all. The watch feels like quality, and the case is something truly special, imo.

Nice review and you voiced some good points. I don't know who the spokesperson or people for Kurono Tokyo are but I find their "holier than thou" schtick quite annoying. Frankly speaking, they are hypocrital to claim of being transparent and up front with their customers when they have hidden, and continue to suppress, the JDM Chrono brand. To advertise a watch with a limited edition of 50 pieces when another 100 of the same model are released in Japan... I dunno man!

Will the bullseye be released internationally now? Not so sure as Hajime seems to be moving forward with new designs. Perhaps it will resurface in a different colour? Overall I'm not surprised he cut ties with his Japanese distributor as he does not need them anymore that's for sure.
Thank you for reading. I agree with your points, and a few months ago I was aggressively defending Kurono Tokyo on a thread in the Rolex Forums about how they're a beacon of hope and transparency based on all their attempts to keep folks happy (tackling resellers, adding an extra batch of Mori watches, their timely updates, etc), but I've altered my perception a bit since then.

If I was a betting man, I'd say that the Bullseye won't see the light of day again. I think it'll cause too much drama if they try to release it (even in another color) as a Kurono model, specially if they try to do it without openly accepting that this JDM model has existed since mid-late 2019.

Gorgeous watch. I was keeping powder dry waiting for the next Ming release but I might have a look around now for JDM.

thanks for the links that were provided, people.
Ming watches are very interesting too, and in some ways I find them more deserving of the extra hype and premiums. But don't listen to me, I may have drank too much of the hype watch kool aid in 2020.

 

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Just watched the video last night - great, fair review. Beautiful watch! I'd love to get one of Kurono's watches (don't think I'll ever be able to afford Asaoka-san's creations) but my timing has never worked out on the crazy ordering phase. And seeing Moris going for $7500 on Chrono24 - well, as nice as these watches are, I'm not paying that for one.

So, hopefully with a bit of luck I can get one from Kurono next year (2021) or find a more realistically priced Kurono on the used market.
 
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