I don't know how many women are lurkers on these forums much less active participants. However, all the members here who have significant others can solicit some input into what would be desirable in a ladies' time piece. I think this can be done but, I'm not sure that the economics of the project make it viable. How many of the member's girlfriends/wives/significant others are interested in watches much less ones without diamonds, gold, etc, etc...Great idea, but how can we know what they want, if they don't know what they want? Anyway, I'll be in trouble soon, or maybe it's already too late!
Mitch,A small American case in steel with a plain or diamond bezel, several dial color options including MOP,and maybe quartz, might work.
Then again, it might not!
Maybe a polished case would work better for a ladies watch.