Agreed. Although I grew up admiring TAG on a very surface non-WIS level, it isn't one of my favorite watchmakers. But I will likely buy a Monaco and a black-dial Carrera some day. They make fine watches with varying degrees of aesthetic appeal. Just like every other watchmaker.Here's the thing; you're gonna have a lot of people vote for the Longines because they believe it's a "better" watch. But all too often on these forums, that belief appears to stem from the notion that Tag Heuer's marketing campaign ultimately dictates the quality of their watches. Don't let that sway you. Tag makes a fine watch, and I think you'd be hard pressed to find any discernable difference in the quality of these two pieces.
Again, I prefer the Longines based purely on aesthetics....but I don't think you can make a bad choice. I'd follow your heart on this one.