If you're in the USA, take a look at the USPTO webpage and perform a trademark TESS search to see if it's original to the watch industry. Typically it takes 6 months to a year to trademark a claim and I think initially it's around a $250 fee then another $125 or so to file a statement of use at a later date (assuming you're trademarking before using it in commerce) per trademark. There's plenty of instructions on how to file. Don't quote me the exact $ amount though - this can vary quite a bit depending on what and how you are trademarking. Just beware, once you enter in your information you will be SPAMMED dozens of times by soliciting law firms offering their services. Your email will be flooded. I just ignored them all and did everything myself - it was very straightforward anyhow.I 'm looking to start my own watch brand. I'm researching different companies to help me get started and help me create my watch. I already have the name in mind but no logo. Once I get my logo(or can just the name be my logo). When should I trademark?