Looks like a new one by SKMEI

I'm surprised that SKMEI with such a blatant 'copy' of the Casio's AE1200 design. I'ved looked at some of their other digital models, seem pretty good value for their price, you get clear legible displays, a good mix of functions, 50M WR. there's even a model that has a digital compass fuction though I can't recall the model no. It's still cheaper than the cheapest equivalent Casio model. I've no idea how well it works either.