Happier times: The Maurice Lacroix team pose for a photo at Baselworld 2015


Just in case you've been fretting over the future of Maurice Lacroix’s involvement with Baselworld 2019, fret no more.

The mid-tier brand is the latest to announce its departure from the Basel showcase, and will instead exhibit in Geneva alongside SIHH in January.

In a statement Maurice Lacroix announced:
“After 30 years participating at Basel World, Maurice Lacroix has decided to withdraw from the annual watch and jewelry fair. The watch industry is constantly evolving, as are the expectations of the Swiss firm’s retail customers, Maurice Lacroix felt that now is the time to upgrade its business and distribution model. The brand will move to Geneva and exhibit for the first time on the “Ile Rousseau”, in the heart of the city (January 14-18, 2019). During this event, the Swiss company, synonymous with iconic design and Swiss craftsmanship, will launch its latest Masterpiece creations.”
Maurice Lacroix has not ruled out returning to Baselworld in future years, stating:
“Maurice Lacroix would like to thank Baselworld for its help over the last 30 years and particularly for the support of the new management team. The company looks forward to discovering the new concepts prepared for Baselworld 2020.”