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MCM Twenty Four – fashion from Munich (AWW 25)


Name: MCM Twenty Four
Movement: FE 10030 A, quartz, Swiss Made, one jewel, battery type 371
Time display: 24 hour, minute, seconds, 24 on top
Case: gold plated with stainless steel snap back
Size: diameter 35 mm, 36 mm with crown, 40 mm lug to lug
Height: 7 mm
Face: white, black even hour numbers, green hour markers, black 5 min numbers, green minute markers
Text on dial: [MCM logo] Twenty Four Swiss Made
Text on back: [MCM logo] Twenty Four Swiss Made Waterresistant 3ATM Registered Model Stainless Steel Back
Hands and markers: black hours, minutes and seconds hands
Water-resistance: 30m (3 ATM)
Crown: unsigned crown at 3 to set time
Crystal: flat mineral crystal
Lug: 18 mm
Bracelet: leather strap with buckle


Suddenly I saw two identical 24h watches in ebay I haven’t seen before. Both from German sellers. They were called MCM Twenty Four. One of them was listed as auction, the other one as “Buy It Now” for EUR 89 (or “Make an Offer”). I haven’t heard about MCM watches and went wild (very stupid!). I put EUR 91 as my highest bid and I lost this auction! Unbelievable, for sure it was too much for this watch. Thereafter I offered immediately for the second watch EUR 70 and the offer was accepted quickly. That was already a little bit better move.

I think that even EUR 70 is too much for this watch. From the other side all the buying situation was fun, I really like the shape of the watch and it’s in a very good condition.


First I started to decipher MCM. MCM was founded in Munich, Germany, in 1975, as „Michael Cromer Munich“. Later in 2005 this company was purchased by one South Korean company and MCM should be read now as „Mode Creation Munich“. Clear, we have a fashion brand watch here.
Here below is the MCM logo and I like it. What do you think is on the logo? I don’t know, maybe necklace. But I like to imagine, that it’s an eagle (which is of course wrong).

It seems to me that this watch is produced in Michael Corner’s time, usually in the 90s. But this is only a guess.

What attracted me first was the unusual shape of case and lugs. And the white, black and green dial is nice with old fashioned hands. BTW, very legible dial, as you can see.

From the case back we read that it is a 3 ATM water-resistant watch. And it is a “registered model”. I don’t know what it means. The other watch on the auction had number 091 below logo. The seller thought, that this is serial number. Maybe yes, maybe not - my watch is without a number on this place.

After opening the case we see, that on the inner side of case back is a sticker “5 nuβtein 02”. Nuβtein is a watchmaker in Munich ( where the battery was changed.

Movement – principally same FE 10030A as I saw in German Airport ( ). Airport has 5 jewels, MCM only one. The movement model number 10030A is placed below battery and there is also a second number - 914. (Airport had 813.) No idea what it means.

The watch is in a good shape. Protective plastic sticker on the case back is still there.


I don’t think that this watch was earlier described in any watch forum. Now it is done. Nothing exceptional found here. The best part for me is the shape of the case. This is unique. MCM Twenty Four is normal, wearable quartz watch, for what I paid too much :)

Lesson for me. Why the auction collected 12 bidders and the other watch was selling several weeks (even on chrono.24 as I noticed later) until I finally made my offer. The difference is, that the auction watch was described as “MCM Twenty Four 24h”, the second watch only as “MCM Twenty Four”. People are searching “24h” watches and nobody is looking for “twenty four” watches.


Premium Member
1,533 Posts
Re: MCM Twenty Four – fashion from Munich (AWW 25)

That is an interesting case design. Really seems to focus you straight in on the dial, and makes it appear slightly bigger... almost a "letterbox" effect :) At least it seems that way to me in a couple of the photos.

88 Posts
Re: MCM Twenty Four – fashion from Munich (AWW 25)

Searching Ebay today for "MCM Twenty Four" brings up a range of fragrances with the same logo. Could this be a promotional watch for that range?


Moderator at Large
54,121 Posts
Re: MCM Twenty Four – fashion from Munich (AWW 25)

Not a promotional watch. MCM, when Michael CROMER was CEO, had some swiss made watches (PLB) in its portfolio.

3 Posts
Re: MCM Twenty Four – fashion from Munich (AWW 25)

In a quiet private talk to Mrs. Mara Cromer (the widow of Michael Cromer) this year 2015, she told me, that this
MCM Twenty four watch was once produced in 1993 by the french company
Jacques Benedict S.A.
39, Boulevard de la Republique
F-92210 St. Cloud
but she didn't remember, how much pieces.
This company became insolvent in 30th of november 2006.
I could'nt get any information about this watch from former people of the insolvent company
an so the track has been lost a little bit in the meantime.

Kind regards
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