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Michel Jordi Limited Edition ‘Icons of the World’ collection

Noted Swiss watchmaker Michel Jordi has paid tribute to some of the world’s most legendary places in a new series of novelty watches. One collection, eight places, each issued in a limited edition of three. Jordi calls it Icons of the World.

Launched at GTE-2012, Michel Jordi introduced the line-up consisting of eight models. These include:

• China’s Great Wall
• India's Taj Mahal
• Japan's Mount Fuji
• Brazil’s Mount Sugarloaf
• Switzerland’s Interlaken with the mountains of the Eiger
• Switzerland’s Jungfrau, with its fountain Jet d'Eau
• America’s Statue of Liberty
• Russia’s Kremlin

Each novelty is released in a limited edition of only 3 pieces. In co-operation with Jean-François Mojon, (winner of the “best watchmaker in 2010″ from the Geneva Watchmaking Grand Prix), and with the design developed by Christophe Moines, Jordi has created an unusual gong-striking mechanism.

Instead of the usual vibrations of the caseback, a hammer strikes the gong at a low frequency of just 2Hz, reminiscent of the cadence of the ringing of a mountain chapel bell.

The watch features a sapphire crystal lens and the cylinder-shaped crown features a deconstructed Swiss flag.

And the reason the watch is called Icons of the World becomes apparent where the day/night indicator reveals at 10 o’clock the place or monument famous to each country.

The 46mm case, in titanium and red gold certainly makes the watch a stand out piece.


Movement: Hand-wound, double barrel with one reserved for the gong-striking
mechanism, 28,800 vib/h, 45 jewels, 65-hour power reserve
Functions: Hours, minutes, seconds, day/night indicator and 24-hour alarm with
day/night and on/off indicators
Case: Titanium and 18K red gold, 46 mm
Lens: Cambered sapphire crystal
Water-resistance: 100 m / 10 ATM
Dial: Openworked 18K white gold
Hours, minutes and seconds on an openworked and off-centred counter
Alarm day/night indicator at 2 o’clock
Standard time day/night indicator at 10 o’clock revealing an iconic place or
Alarm hour and minute counters at 4 o’clock and on/off indicator at 6 o’clock
Strap: Black leather with steel folding clasp

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