Hi everyone -- I've been reading this forum day and night for months now and the one thing that struck me was what has seemed like an explosion of microbrands. Because I'm new to the world of watches, I don't know if it's just something only people on f71 are excited about, or if I'm extrapolating a few data points into something bigger than it really is, or if indeed there is a broader trend going on. As a former journalist, I think that it is a pretty exciting story if it is true. Shinola, despite the lack of love it gets on this forum, has done an amazing job getting press around its story as a microbrand start-up. I'm wondering though how long will it take for others to notice all the other exciting watch brands being launched on sites such as Kickstarter and Indiegogo. To me, it feels similar to the revolution going on in the beer world -- where a few big brands acquired all the smaller brands, leaving passionate drinkers little option but to create their own brews and eventually turn those home experiments into companies. The equivalent to me would be all the passionate people on this site who go from being participants in the forums to launching their own brands. So what say you f71, is there an actual microbrand movement going on? Or am I imagining things?