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friends of mine in the arts are basically apoplectic.

No, these ai models won't replace fine art terribly soon.

But most artists aren't making a living by producing fancy stuff for a museum. Most working artists design logos, letterhead, ad design, web graphics, etc. The unnoticed oxygen of design in our everyday lives. That stuff, apparently, is easily robotified. Fire up a hundred versions and at least a few will be good.

Nope, "creativity" is not a sanctuary for human labor.
The invention of film put untold portrait painters out of work. Such is the way of things.
 

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That looks great. Really need to give Midjourney a go, DALL.E is not good enough
Yeah, my experience with Dall-E has pretty much been that unless you give it a very specific, paragraph long prompt for something it's good at, what you'll get back is something on the level of a kid drawing with crayons. Stable Diffusion was similarly unimpressive with a limited prompt, it basically gave me watercolor paintings of a watch.
 

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Another stab with MJ, giving it a little more direction. This one's kinda awesome. It looks like MJ opted for a count down bezel rather than a dive timer which definitely isn't my preference, but I love that teal blue color with the heavy fauxtina and I'm guessing bronze or rose gold bezel.

The double batons at six and nine are a nice change from the usual bar markers, and the 12 o'clock marker almost looks like it has a little gold applied triangle on top of and in the center of the much larger printed lume triangle, which is really cool, I don't think I've ever seen anything like that.

The hour hand almost looks like a diamond shape, which is also really interesting, it reminds me of the chrono hand on the old Breitling Super Ocean chrono that the new SO is very loosely based on. That shape for the hour would be cool, especially combined with a thin sword minute hand that this sort of looks like it has.

If somebody made this watch I'd buy it. San Martin should start designing their original watches using MJ, this is certainly a lot more interesting than anything they've come up with on their own.



 

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AI is notorious for having problem with human hands: it tends to draw more than 5 fingers per hand.

IDK why this is the case, but it seems AI is having probs with drawing all kinds of hands.
Why are all the hands bent? Weird.
Most of the MJ watches have melty Salvador Dali hands as well. That's just how they are with certain things, it doesn't understand that's not correct. Lots of Tudor Bronze Bay on this guy.

 

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I have mixed feelings about the near future in which we will (probably) see a great sea change in how the watch industry will go about presenting their next line of products.

It will change the prototype-making, and funding process. No need for laborious renderings, no photoshop.
Consumers will have dozens even hundreds to choose from, and vote on, before the manufacturer makes even one actual watch.
I don't see watch companies firing their designers and dumping CAD programs any time soon. Watches are kinda precise things. That requires precise design tools, which AI most definitely is not.
 

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Gave Midjourney a try with a similar prompt, and picked variations of the first. It's a lot better, but for some reason neither of the initial 4 had numerals.

View attachment 17179412
If you want it to have something specific, you have to put that in the prompt, or MJ will just do what it wants to. That being said, MJ has more of a mind of its own than some of the other art AI programs. It very often just ignores parts of prompts entirely
 
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