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MILUS – Highly Personal in Spain
Berma Time Launches MILUS Swiss Watch Brand

30 September 2010 | Palacio de Fernan Nuñez, Madrid

Milus and Berma Time hosted a Highly Personal event at a stunning venue in Madrid – the Palacio de Fernan Nuñez - to celebrate the arrival of the brand in Spain in the evening of September 30th, 2010. The exquisite event was attended by 230 selected VIP guests of retailers, journalists, timepiece aficionados and collectors.

The evening started off with a welcome addressed by Mr Bernardo Carballido, General Director of Berma Time, followed by an introduction to the Milus brand by Mr Jan Edocs, President and CEO of Milus International SA, who had flown in to attend the launch personally. “Milus celebrates an individual’s highly personal moments in life, Milus is not only measuring time: the watch and accessory collection embodies the playful spirit of time together with superb artistry, creativity and precision” said Mr Edocs.

Notable guests of the evening included, Remedios Cervantes (actress and former Miss Spain), David Meca (swimmer and TV presenter), Lorena Van Heerde (model and former Miss Spain), LLuvia Rojo (actress), Ruben Sanz (actor), Victor Ochoa (sculptor), María José Besora (model and former Miss Spain), Antonio Montero and Marisa Martín Blazquez (TV journalist), Paco Roncero (star Michelin chef), Dario Barrio (Chef), Carlos García Revenga (personal assessor of H.H. Infantas Cristina y Elena), Angela Rodicio (Journalist) and Carla Pereira (model).

Following this, Milus revealed its timepiece and accessory collection including the Tirion Répétition Minutes, the Tirion and Merea TriRetrograde lines and the cufflinks with the 360°displayed in showcases placed in midst of the guests throughout the wonderful luxurious halls of the ancient palace for an up-close and highly personal view. The evening came to a full swing with live violin music, personal encounters and fine wine & dining experience.

Guests departed with personal memories of a luxurious event, each with a Highly Personal glimpse into the exclusive world of Milus.

From left to right: Barbara Sieber, Ana Martins, Jan Edöcs, David Meca, Maria Alonso, María del Palacio, Jose Angel Mayayo,
Bernardo Carballido

Event ambiance

Remedios Cervantes - actress and tv host wearing a Milus Merea TriRetrograde

Event ambiance

Swiss-made watches have been the distinctive trademark of Milus since its foundation in 1919. Each Milus creation is based on technical perfection and aesthetic concerns, serving the function and giving time another dimension.

Milus remains true to the brand hallmark: perfect attention to detail and an exceptional and highly personal commitment in every area. The collection unites the history of the brand with unique designs, distinctive forms and a playful spirit. Milus is not simply measuring the time – Milus is translating the time measuring into a playful experience by combining movement and changeability with its watchmaking expertise. MILUS – THE PLAYFUL SPIRIT OF TIME

Exclusive Distributor for Spain:
C/ Armonía, 19
28042 Madrid

As MILUS sees it, luxury is HIGHLY PERSONAL. It is the luxury of being oneself.
For more information, please visit
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