I think it’s a great design. You get the sense of a few different great watches and yet it’s all original. The movement is a good choice to keep costs down, but still provide a good quality high-beat movement. The dial choices offer variety instead of just different colors. The dial seems uncluttered and highly legible. The finish, original design, strap, and dial suggest they have done a good job spreading the value across the whole watch. I think it’s a good deal at the Kickstarter price.