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I dont trust Google translate and I don’t read Japanese. :D
I specifically asked about the bezel insert on the SN029 when it was released since Fratello Watches stated it’s NOT ceramics in their blog post, and I think it looks like ceramics. SEIKO then confirmed its not ceramics, but a chemical treatment.
セラミックス is Ceramics. That's the official website saying that.

https://www.seikowatches.com/jp-ja/products/prospex/sbdx023

ケース材質
ステンレス ベゼル表示板:セラミックス
Case material
Stainless steel bezel display plate: Ceramics
There is no doubt in translation here. In this case I'm believing the website over what an employee said.

https://www.seikowatches.com/us-en/products/prospex/special/lxlinecermet/

That's just about the LE's using cermet ^^
 

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You know what's funny too is I have a black aluminum MIDORI folding 30cm ruler with all the silver markings beautifully stamped and it was only 15 bucks.

I honestly don't know what's wrong with an aluminum stamped bezel with ceramic coating lol! If you are walking into something of imminent danger, simply put your hand with the watch face against your back until you are in the clear.

IMG_0952.jpg
 

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Oh wow I didn't know that. Thanks
yep, all these watches that the reviewers have gotten and taken pictures of, none have been the full production model yet. just these demo models. it's actually frustrating, i want to see the hands in all natural positions, not just this one.
 

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Haha you'd get rid of Astron?
Yea just merge Astron into Trume.

Galante can merge into Credor.

Same way Ananta was merged into GS.

Save Seiko some marketing money.

Maybe also get rid of Seiko 5 and let Orient make some in roads.

So if I'm Hattori here would be the new streamlined six brand strategy:

Orient + Trume | Prospex + Presage + Grand Seiko + Credor

Value -> Tech -> Tool -> Elegance -> Best Practical -> Best Dress
 

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Guess it's not "new and upcoming" but it's also a news.
Galante as a brand is coming to an end: GALANTE [????????????]
Learned something new everyday. I've never heard of Galante. Are these collabs with Invicta?

Unfortunately not. And these soon to be redundant Galante designers shall be seeking new positions in Seiko's design department working future Seiko design classics! 😉
 

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Learned something new everyday. I've never heard of Galante. Are these collabs with Invicta?

Stating the number of jewels is standard practice when describing a movement. Perhaps it's time to add the exterior jewel count when describing the exterior?
 

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Yea just merge Astron into Trume.

Galante can merge into Credor.

Same way Ananta was merged into GS.

Save Seiko some marketing money.

Maybe also get rid of Seiko 5 and let Orient make some in roads.

So if I'm Hattori here would be the new streamlined six brand strategy:

Orient + Trume | Prospex + Presage + Grand Seiko + Credor

Value -> Tech -> Tool -> Elegance -> Best Practical -> Best Dress
Just being picky but Orient and Trume aren't under the same umbrella as Seiko Holdings. They are separate under Epson.
 

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I can't see them ever dropping Astron, it's too big a part of their heritage. Maybe drop GPS and make it solar HAQ instead.
I would be ecstatic if Astron returned to slim HAQ GADA/dress watches, true to the original Astron. But that role is currently filled by Dolce.

In my ideal world, Dolce would return to tungsten carbide watches, and compete with Rado in the advanced materials game.
 

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Just being picky but Orient and Trume aren't under the same umbrella as Seiko Holdings. They are separate under Epson.
That's why I used that | separator.

But come'on so Epson isn't Seiko? The lawyers just want us to believe what they want us to believe.

If you watch that Hodinkee Inside Grand Seiko Part II when they talked about how Spring Drive came about, the designer said Epson in Japanese but the English close caption read Seiko. Maybe they should have blur out the Epson logo on that building. LOL!
 

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Learned something new everyday. I've never heard of Galante. Are these collabs with Invicta?
Galante is their supposedly "sexy watch" sub-brand in a sporty kinda way.

I saw their display at Daimaru and the watches were going for like over 200,000 yen.

It's like pimpin' a desk clock on your wrist.
 
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