I applaud them too, just don't applaud the 40% increase in price for the movement in what is essentially the same watch but with a see through case back. And I am not comparing it to other microbrands, I am comparing it to Damasko themselves, and to the Sinn 556 I suppose. To me Damasko presents a fantastic value for what you get. I love that they are a small, family run company with their own home-grown tech, making incredibly robust and accurate watches with great attention to detail. The DS30 at under $1000 was a great value for what you got. Now at $1450 or $1650 for the DK3x it no longer is IMO. Factor that out to the DA3/4 series with the A26 movement and you have $2k watches now! I buy the watches I do because I like them and see the value in how they are priced, not because I want to support the company/family. I wish them well, and applaud that they did it with this movement, but I just don't see these selling very well at that price point.For me the hand winding upgrade is a big deal. I prefer a hand winding watch (have a dk105), and have been holding off on a damasko chronograph, either a dc57 si or a dc80, as the watch will be hand wound often (pretty much every day) and the eta auto hand winding weaknesses are well know. If damasko rolls the winding upgrade into the chronos, the wallet will open
I wonder how many here who comment negatively on the price increase, especially compared to low wage asian produced "microbrands" and giant conglomerates (who also produce in low wage countries), have ever owned, or even worked for, a small, family business who is concerned about actually producing something THEMSELVES while paying adults a fair wage. I applaud damasko for the course they have chosen. It would certainly be easier to slash production costs of the actual product by outsourcing everything, pay hodinkee to review, spend a lot on marketing and ultimately charge more for less.