, which launched yesterday, November 15, 2016, promises to give shoppers entry to an online showroom of the some of the world's finest shopworn luxury products at significantly discounted prices, including Swiss watches, fine jewelry, writing instruments, accessories and more. None of the items have been pre-owned. The shop worn products presented on are defined as having been only gently handled by customers and tried on in retail stores.

Backed by watch and jewelry industry insiders, the ShopWorn team possesses technical knowledge and exclusive access to top-tier luxury brands, along with expertise in buying and selling luxury goods. enables anyone to shop for luxury branded collections at prices significantly below retail value, with brands such as Dior, Cartier, IWC, Jaeger-LeCoultre, Ulysse Nardin, Carl F. Bucherer, Roberto Coin, Chopard, Pomellato, Montegrappa, and more.

The ShopWorn team curates luxury goods from retail boutiques around the globe, which are then carefully processed, inspected, photographed, and posted onto their e-commerce website at prices designed to tempt the savvy luxury shopper.

The website will also rely on creative merchandising as well as approachable lifestyle content to help consumers envision the perfect gift for any occasion or begin curating their own collections of luxury products.

ShopWorn's tagline is 'Authentically You'.

Larry Birnbaum

"Our customers rely on us for accurate product information, photography, and insights, and we are there with them every step of the way with the most hands-on customer service. We photograph each product in our own offices to authentically and transparently share our passion and products with our audience on our site and social media platforms. Our goal is to make ShopWorn the place for our customers to curate their own luxury style at unbelievable deals, and to become their source for distinctive luxury gifts." Larry Birnbaum, President,

ShopWorn launches with a wide range of brands, and the company expects to gradually introduce several more new brands in the coming months.

Richard Birnbaum
Authorized retail stores are ShopWorn's partners, not our competitors. We work closely to help them balance their inventories, so it's a beneficial arrangement for everyone involved, especially the consumer. Our site truly is like an online trunk show- we often have very special pieces that are limited in quantity. Our diverse assortment of luxury goods, offered at exceptional values, makes us the go-to source for the savvy consumer seeking something special, whether it's a self-purchased Swiss timepiece or a gift for a special occasion."Richard Birnbaum, CEO,