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Speaking of the SBGW033, there's some good news there if anyone missed out on one the first time around :-x
Hmm, SBGW033...:p

 

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The logo isn't "new", it's just that exactly what is on the current GS watches directly under the hands, the stacked "GS" and "Grand Seiko" in gothic font, are moved up to where "SEIKO" used to be. It's horrible IMO, but that's what you allllllllll wanted, right? RIGHT?? *sobbing*
If it were up to me, I would keep the applied SEIKO and drop either the applied GS or printed Grand Seiko. I actually prefer the applied SEIKO over the other two logos.
 

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But don't you think greater differentiation of Grand Seiko from Seiko and underlining the luxury character of Grand Seiko is what motivates Seiko to make this change?
I can't help but feel this is Seiko selling out, Grand Seiko was always supposed to be the best that Seiko could offer given greater resources, and was supposed to elevate the rest of the brand. This move is just crass commercialism.
 
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I always thought that was odd tho. :)
I'd think it was a reason why they started explicitly stating "Grand Seiko" on most dials.
They were badly influenced by the word salad Rolex dials.
 

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The diver is interesting, but not in a way which appeals to me.
 

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Ha, oh I see... And there are certain customers (the "cool" kids) out there who would never be friends with GS if they ever saw what dorks GS's parents are.

Or maybe it's more like certain "high society" people who would be put off by GS's low class riffraff friends and relatives.
But, if they really felt that way, then the name "Grand Dork" probably doesn't really help their street cred.
 
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