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New Grand Seiko Logo

16389 Views 113 Replies 41 Participants Last post by  Boomerdw
Can someone explain what happened to the thread regarding the above? It was taken down for some reason, but why? Rumor, truth, absolute lie? It would be nice if someone explained.


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But alas the new logo is exactly as it appears on the SBGA031 photoshop above...
Oh no... that's horrible...

Like the "Grand Seiko" up top better. Much better.
If they HAD to muck with it, they shoulda done this:



But alas the new logo is exactly as it appears on the SBGA031 photoshop above...
Spot-on, I could not agree more fully!
If they HAD to muck with it, they shoulda done this:



But alas the new logo is exactly as it appears on the SBGA031 photoshop above...
It's somewhat obvious. I'm not sure who's running their design department.
Speaking of the SBGW033, there's some good news there if anyone missed out on one the first time around :-x
Hmm, SBGW033...:p

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The logo isn't "new", it's just that exactly what is on the current GS watches directly under the hands, the stacked "GS" and "Grand Seiko" in gothic font, are moved up to where "SEIKO" used to be. It's horrible IMO, but that's what you allllllllll wanted, right? RIGHT?? *sobbing*
If it were up to me, I would keep the applied SEIKO and drop either the applied GS or printed Grand Seiko. I actually prefer the applied SEIKO over the other two logos.
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But don't you think greater differentiation of Grand Seiko from Seiko and underlining the luxury character of Grand Seiko is what motivates Seiko to make this change?
I can't help but feel this is Seiko selling out, Grand Seiko was always supposed to be the best that Seiko could offer given greater resources, and was supposed to elevate the rest of the brand. This move is just crass commercialism.
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If they HAD to muck with it, they shoulda done this:



But alas the new logo is exactly as it appears on the SBGA031 photoshop above...
Sadly that probably wouldn't be practical in volume. The "Seiko" on many Grand Seiko's is raised above the dial slightly on little posts - feasible when the text is all joined together, but not when each letter is separately rendered.

Kind regards,

Gerald.
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Hmm, SBGW033...:p

Put in a reservation after they announce it at Basel :-!

If it were up to me, I would keep the applied SEIKO and drop either the applied GS or printed Grand Seiko. I actually prefer the applied SEIKO over the other two logos.
Yes me too. The "GS" looks really nice (and was used historically). I think the "SEIKO" up the top, and the "GS" down the bottom without the "Grand Seiko" in gothic font would have been great. The thin visual width of the "GS" also helps to make a nice contrast to the movement-related dial text so it doesn't look like just a MS word "justified" block of writing.
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I think it must say "Grand Seiko" somewhere. I mean, not everyone is a seasoned GS nut. The question whether on your wrist or in the watch store will always be "what does GS stand for?". We know, of course... But first onlookers will always be puzzled.

Got to agree that the Lion logo is under utilized. Well except when there's like 100 on the dial.
I think it must say "Grand Seiko" somewhere. I mean, not everyone is a seasoned GS nut. The question whether on your wrist or in the watch store will always be "what does GS stand for?". We know, of course... But first onlookers will always be puzzled.

Got to agree that the Lion logo is under utilized. Well except when there's like 100 on the dial.
I don't think so...



A few models had "Grand Seiko" but lots didn't. No one expects "International Watch Co." on the dial...
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I always thought that was odd tho. :)
I'd think it was a reason why they started explicitly stating "Grand Seiko" on most dials.
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I posted this picture in another thread of a vintage grand Seiko a while back. I don't even know if it's a genuine GS or not, but if it is, then it proves that besides the first GS posted earlier in this thread, throughout history not all GS had the large Seiko logo at the top, and that Seiko have chosen to omit the large Seiko logo in the past.

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I posted this picture of a vintage grand Seiko a while back. I don't even know if it's a genuine GS or not, but if it is, then it proves that throughout history not all GS had the large Seiko logo at the top, and that this is not the first time that Seiko has decided to omit the large Seiko logo.
That's a 6185B - aka a VFA. Not exactly a run-of-the-mill model, but point taken.
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I reckon there should be an another tier above Grand Seiko called 'Grander Seiko'.......
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And then there will be Grandest Seiko in two years, only solid yellow gold
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And then there will be Grandest Seiko in two years, only solid yellow gold
I believe that is already out in the SBGD001 :p

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I always thought that was odd tho. :)
I'd think it was a reason why they started explicitly stating "Grand Seiko" on most dials.
They were badly influenced by the word salad Rolex dials.
2
Citizen's (weirdly named) "The Citizen" line is still out there and just as discreet as ever:

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Even more so...for the person with a strong desire for pretty expensive watch that really is "just a <<Your Brand Here>>"

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I've been patiently waiting for a few years to see if they'll drop the power reserve on more of the solar models. The still don't compete with mech movements, but quartz is...and has been...another matter altogether.
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And then there will be Grandest Seiko in two years, only solid yellow gold
The version with enamelled dial will be the
Pur de Sèiko, by Grandest Seiko
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That's a 6185B - aka a VFA. Not exactly a run-of-the-mill model, but point taken.
Slight correction. The movement is a 6185A. The model number is 6185-8010.

Re this vintage Grand Seiko dials, here's a summary -

Chronometer/"First"/"3180": Grand Seiko text, no logo.
57GS: 43999 and 5722-9990 - Grand Seiko text, Seiko text, no logo; 5722-9991 - Grand Seiko text, Seiko text, and logo.
44GS: Grand Seiko text, Seiko text, logo.
62GS: Grand Seiko text, Seiko text, logo.
61GS: First batch of 6145/6-8000's - Grand Seiko text, Seiko text, logo; 6185/6 VFA's - Grand Seiko text, no logo; all other 61GS - Seiko text, logo.
45GS: 4580 VFA's - Grand Seiko text, no logo; all other 45GS - Seiko text, logo.
56GS: Seiko text, logo.

Except for the 3180, 43999, 5722-9990 and the VFA's, the following dial layout applies -

Seiko text is always at 12, GS logo above Grand Seiko text (where it exists) at 6. Grand Seiko text is in plain capitals.

3180 Grand Seiko text is gothic and at 12.
43999/5722-9990 Grand Seiko text is gothic and at 6.
All VFA's Grand Seiko text is in plain capitals at 12.

I believe that covers every dial variation regarding the three elements being discussed (there are other dial elements but let's not complicate things).

Kind regards,

Gerald.
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