Oh no... that's horrible...But alas the new logo is exactly as it appears on the SBGA031 photoshop above...
If it were up to me, I would keep the applied SEIKO and drop either the applied GS or printed Grand Seiko. I actually prefer the applied SEIKO over the other two logos.The logo isn't "new", it's just that exactly what is on the current GS watches directly under the hands, the stacked "GS" and "Grand Seiko" in gothic font, are moved up to where "SEIKO" used to be. It's horrible IMO, but that's what you allllllllll wanted, right? RIGHT?? *sobbing*
I can't help but feel this is Seiko selling out, Grand Seiko was always supposed to be the best that Seiko could offer given greater resources, and was supposed to elevate the rest of the brand. This move is just crass commercialism.But don't you think greater differentiation of Grand Seiko from Seiko and underlining the luxury character of Grand Seiko is what motivates Seiko to make this change?
Sadly that probably wouldn't be practical in volume. The "Seiko" on many Grand Seiko's is raised above the dial slightly on little posts - feasible when the text is all joined together, but not when each letter is separately rendered.
Put in a reservation after they announce it at Basel :-!Hmm, SBGW033...
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Yes me too. The "GS" looks really nice (and was used historically). I think the "SEIKO" up the top, and the "GS" down the bottom without the "Grand Seiko" in gothic font would have been great. The thin visual width of the "GS" also helps to make a nice contrast to the movement-related dial text so it doesn't look like just a MS word "justified" block of writing.If it were up to me, I would keep the applied SEIKO and drop either the applied GS or printed Grand Seiko. I actually prefer the applied SEIKO over the other two logos.
I don't think so...I think it must say "Grand Seiko" somewhere. I mean, not everyone is a seasoned GS nut. The question whether on your wrist or in the watch store will always be "what does GS stand for?". We know, of course... But first onlookers will always be puzzled.
Got to agree that the Lion logo is under utilized. Well except when there's like 100 on the dial.
That's a 6185B - aka a VFA. Not exactly a run-of-the-mill model, but point taken.I posted this picture of a vintage grand Seiko a while back. I don't even know if it's a genuine GS or not, but if it is, then it proves that throughout history not all GS had the large Seiko logo at the top, and that this is not the first time that Seiko has decided to omit the large Seiko logo.
They were badly influenced by the word salad Rolex dials.I always thought that was odd tho.
I'd think it was a reason why they started explicitly stating "Grand Seiko" on most dials.
The version with enamelled dial will be theAnd then there will be Grandest Seiko in two years, only solid yellow gold
Slight correction. The movement is a 6185A. The model number is 6185-8010.That's a 6185B - aka a VFA. Not exactly a run-of-the-mill model, but point taken.