I have always been a sucker for brands with long history. The fact is that many newer brands that haven't been around for decades upon decades are really making an impact in the horology world. Some are trendy, run of the mill brands and some have been really innovative. Some give me the impression that they will be forgotten about in 10 years and some will be around in a 100 years from now. Nomos, Maurice Lacroix and Damasko seem to be on the path of longevity with their designs and beautiful relatively speaking affordable in house movements. What newer watch brands do you feel like are just getting their start in the last few years/decades or what brands do you feel like are going to turn out to be duds?