To me it sounds like "Macaroni", it's not a noble name :-dmichele, I was thinking about Soyuz as well. Unfortunately MakTime sounds to me as watch maker from Macedonia
I like Zaria, too! :-!Also, I like very much Zaria name and I think for the international market they can use it for high-end watches. In Cyrillic "Заря" looks pretty nice with two out of four specific letters.