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First of all, you might want to read my SIHH photo report, showing all the 2013 novelties. Secondly, Panerai recently announced and launched the Officine Panerai 2013 App. Can't be missed by the true Panerai lovers!

Available online and as a free download from the Apple Store are the new versions of the Officine Panerai Catalogue 2013 app for the iPad and iPhone, the most up-to-date tool for all enthusiasts who want to find out about the latest novelties of the haute horologerie company from Florence.

The Officine Panerai Catalogue 2013 has an updated and even richer choice of content, images and videos devoted to the watches of the Panerai collections, the most exclusive Special Editions and all the new models recently presented at the Salon International de la Haute Horlogerie. The app contains a wide range of highly detailed technical explanation about the movements created in-house by Officine Panerai and information about the materials used, together with sophisticated new photographs and videos that enable users to discover every detail of Officine Panerai’s watches.

Panerai Catalogue - App iPad (1).jpg Panerai Catalogue - App iPad (6).jpg

The function Find Your Panerai, which is already available on the website www.panerai.com, enables you to find the watch within the Officine Panerai range that is best adapted to your particular requirements and preferences. In addition, there are two new functions designed specifically for mobile devices: Wear Your Panerai, which enables you to wear Panerai models “virtually” on a photograph of your own wrist, and Night View, which displays the watch “at night”, highlighting its qualities of luminescence and readability. Also, through the updated Area News, you can synchronize your mobile device with the information on the site www.panerai.com and receive real-time updates from Officine Panerai’s social media.

The Officine Panerai Catalogue 2013 app is available in English as a free download from the Apple Store and an Android version will soon also be available on Google Play.

OFFICINE PANERAI
Founded in Florence in 1860 as a workshop, shop and school of watch-making, for many decades Officine Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Officine Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

www.panerai.com
 
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