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I think many watch brands are beginning to benefit from the Rolex shortage... anecdotal.

Between empty displays, 'relationship' building, crazy 2nd hand new watches at gray dealers.
Schtick gets old... spending money on unnecessary items is supposed to be a enjoyable experience.
 

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I don’t think it’s the fact that Rolex is behind production. But more I people being on waiting lists.
👆. 10 years ago it was not a cool/hot brand. Most were complaining how dated they looked and what their parent's wore.. wouldn't be caught dead in one. Now it's THE watch brand to sport.
 
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