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Seikosha
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There are 3 things I like about Omegas.

1. Movements are better than Rolex

2. With the exception of the snoopy and Ed White, everything is available.

3. Discounts. Who doesn't love a 30% off deal?
 

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Congratulations, you picked up the best colour SMP :)

I often stop to look in the window of a local AD who deal in Breitling, Omega, Rolex and a couple of others. It's actually amusing to see a whole empty window display with a Rolex sign sitting proudly above - I'd be embarrassed to own a shop with no stock! I know, I know...Rolex fans will claim 'you just don't get it' and I suppose that's true in one sense...I won't be getting one simply because the other brands are happy to supply me with a watch. The crux is that life is far too short and I want to enjoy my watches now, not in 10yrs when some brand who excel at marketing above all else can be arsed selling me one. Thanks to Omega and Breitling for the years of enjoyment I have already had with their products.
 

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Congratulations, you picked up the best colour SMP :)

I often stop to look in the window of a local AD who deal in Breitling, Omega, Rolex and a couple of others. It's actually amusing to see a whole empty window display with a Rolex sign sitting proudly above - I'd be embarrassed to own a shop with no stock! I know, I know...Rolex fans will claim 'you just don't get it' and I suppose that's true in one sense...I won't be getting one simply because the other brands are happy to supply me with a watch. The crux is that life is far too short and I want to enjoy my watches now, not in 10yrs when some brand who excel at marketing above all else can be arsed selling me one. Thanks to Omega and Breitling for the years of enjoyment I have already had with their products.
One has all the pieces sold and with a wait list. The other one produces half the amount, it is always available and you get discounts on them. Customers celebrate that. CEOs will probably be dying to trade places.


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Yea the new seamasters are awesome. At some point, several years from now, we will see Omega have more sales and more income and everybody will yell “what happened! Rolex is king”. Like lol. They didn’t want to make watches
 

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Not sure if it's fair to compare an independent watchmaker to one that's under a conglomerate and may not be in full control over its direction and finances.
Which way does that cut? On one hand, Omega is somewhere in the middle of the Swatch group brands in retail price - Breguet, Blancpain, Glashutte Original and a few others all tend to price higher. On the other, Omega is, unless I’m mistaken, the largest revenue generator among the group’s watch brands and benefits from greater advertising support than the others. Daniel Craig isn’t wearing a Fifty Fathoms in that movie…
 

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I don't like paying $12,000 for a $5000 watch, but I love paying $4500 for a $5000 watch.

Still, for me it's not the manufacturer's fault that demand has skyrocketed. OK, their $$$$ spent on marketing campaigns and "brand ambassadors" has been ridiculously successful. So there's that. And if people want to pay twice retail or more for a watch, go for it. They're either nuts or speculators, and I don't give a hoot about either group.

My objection is with the ADs who cheat on the waiting list to make a buck. They ask a person to pay up front for the opportunity to own a watch, then they control who gets the watch when it comes in. Joe Schmoe put down $8K six months ago and he's told he's third on the list. But when Joe is up, someone else not on any waiting list steps up at the right time with a bit more cash and buys his girl a nice watch at the same time. Joe Schmoe is still stuck on the waiting list, bumped down, potentially forever. Meanwhile the AD has Joe's money already earning interest or financing inventory, and Joe will continue funding the AD with that no-interest loan until he gets sick of the whole thing. And the AD doesn't care, because if, after 6 months, he has to refund Joe's $8K, the AD still got free use of that money for 6 months.

Does your AD respect the queue of his waiting list? You have no idea. But the AD has no incentive to. Indeed, their incentive is the other way, and I feel pretty sure they follow the Benjamins.
 

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My objection is with the ADs who cheat on the waiting list to make a buck. They ask a person to pay up front for the opportunity to own a watch, then they control who gets the watch when it comes in. Joe Schmoe put down $8K six months ago and he's told he's third on the list. But when Joe is up, someone else not on any waiting list steps up at the right time with a bit more cash and buys his girl a nice watch at the same time. Joe Schmoe is still stuck on the waiting list, bumped down, potentially forever. Meanwhile the AD has Joe's money already earning interest or financing inventory, and Joe will continue funding the AD with that no-interest loan until he gets sick of the whole thing. And the AD doesn't care, because if, after 6 months, he has to refund Joe's $8K, the AD still got free use of that money for 6 months.
While there may be AD's that take/require 100% upfront deposits for a Rolex I am unaware of any. If anything I think it is the exception vs the rule.
 

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I think the moon watch is way bigger than Bond. The accomplishment of a watch being tested and chosen to accompany mankind on its greatest adventure resonates far more than a watch worn by a fictional character in a tired movie franchise.
Amongst Omega fans, for sure, even watch fans more broadly. Amongst the general population, many of whom first heard of Omega when Craig name-checked it back in 2006? Not a chance. They don't know anything about moon mission subcontractors for periheral equipment!
 

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While there may be AD's that take/require 100% upfront deposits for a Rolex I am unaware of any. If anything I think it is the exception vs the rule.
I don't know how many ADs you have sampled on the matter, but I do confess that I have sampled none and rely only on the anecdotal stories of others, including many who have posted here.

But does it doesn't really matter. Whether it's a 100% deposit or 25% deposit or 10% deposit, the AD takes your money interest free, holds it for as long as you can stand it, and has no incentive to honor the waiting list. And the customer has no way of knowing what's going on. Some guy walks in with a big wad of cash and asks, "What will it take to be #1 on your list?". The AD already has your money in hand and no incentive to honor the waiting list that only he controls.
 

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Bond is nonsense - a lot of fuss over an imaginary character starring in a slew of largely mediocre and over-the-top films.
Damn those... movies, with their... imaginary characters, ugh!


Aye, total failure again
 

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I want an Aston Martin DB5. Bond, James Bond, did that to me decades ago. The first firearm I owned was a Beretta .25. Why? Because of Bond, James Bond. Then when he moved up to the Walther PPK, so did I. Why? Because he's Bond, James Bond.

Don't mess with my Walter Mitty moments.
I really want the DBS, as featured in Casino Royale. I'm a car guy. I get the appeal of the Aston, especially because they depreciate like mayonaise and are accessible to a pleb like me. The DBS isn't my usual lust, and there are lots of cars that are better, but I'll be damned if I don't want a DBS coupe in Casino Royale paint, with a manual transmission, just like the movie. Strangely enough, this is the most popular spec on the resale market by far. The marketing works.
 

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But does it doesn't really matter. Whether it's a 100% deposit or 25% deposit or 10% deposit, the AD takes your money interest free, holds it for as long as you can stand it, and has no incentive to honor the waiting list. And the customer has no way of knowing what's going on. Some guy walks in with a big wad of cash and asks, "What will it take to be #1 on your list?". The AD already has your money in hand and no incentive to honor the waiting list that only he controls.
I have seen very little anecdotal evidence of Rolex ADs taking any deposits for the super high-demand watches, at least in the US.
 

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I have seen very little anecdotal evidence of Rolex ADs taking any deposits for the super high-demand watches, at least in the US.
That's a very carefully worded, highly qualified, statement. Surely you don't mean to suggest you aren't aware of Rolex buyers handing over cash to ADs as a deposit to get on a waiting list. Maybe you haven't been keeping up to speed. Try googling (or searching here) "Rolex deposit".
 

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I think the two biggest boom to Omega has been;
1) The James Bond franchise, and
2) the unwillingness or inability for Rolex to meet customer desires.

It would be a challenge to quantify or prioritize these two.

We were in Denver a couple of weeks ago, don't get to the big City very often, and went to one of the malls. There is a jewelry store called Hyde Park and they have split their watches into kind of boutique stores, Roles, Breitling and Omega. First was the Rolex store which had the most square footage, their display cases all had, don't remember the exact wording but "Not for sale - display model only". There was one sales associate and the obligatory non-smiling almost comatose guard (nothing to guard except for the plastic signs). We walked in and were the only ones there, the sales associate was in the back part and did respond with 'Hi', but that was it.

We then walked by the Breitling store and there were a few people in there, but I was on a mission to see an Omega Seamaster.

Entering the Omega store, there were three sales associates all helping people. We had to wait several minutes for one of the sales associates to complete their transaction. I wanted to look at the latest Seamaster to go with my Speedmaster and they were very helpful. While we were there besides the watch that I purchased they sold at least three more Omegas.

It got me thinking that Omega Management must go home every night thanking Rolex for failure to rise to the challenge. I don't think there could be anything more helpful to the sales of Omegas than what is happening with Rolex.

I'm at the point in my life I could acquire a Rolex but with the wait time involved, since I'm a more senior citizen, not sure I would have time to really enjoy it. Then again I really like the Omegas.

Here is the Seamaster that I purchased.

View attachment 16254454
Completely agree with you here. I have been wanting a SS Rolex for a very long time, however, I have come to the conclusion that will never happen....my first "big boy" watch was a PO 2500 with orange bezel. Since I cant get a Rolex I am not going to get an Omega. Have a few models that I like and will decide once I try them on. Omega is definitely benefiting from the lack of inventory of Rolex's part.
 

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[…]

It got me thinking that Omega Management must go home every night thanking Rolex for failure to rise to the challenge.

[…]
First of all, congratulations on your new watch.
... and then: What makes you think Rolex would not be up to the challenge?
The Geneva-based watchmakers are probably the only ones who can sell almost their entire production without discount, while Omega always offers a 10 to 20% discount. Those in charge at Rolex have succeeded in creating a veritable myth around the brand. Every Rolex Sport model launched, no matter how ugly it is, immediately becomes a best seller, the brand is known even among non-watch nerds and everyone wants one. Rolex had a global market share of 24.9% in classic wristwatches, Omega "only" 8.8% by comparison.
Of course, the Geneva-based company could ramp up production and sell many more watches, the only question is at what price. Will the hype around the brand continue if everyone who wants one gets one right away? Will prices then remain stable?
I think Rolex is doing everything completely right.
 

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Discussion Starter · #60 ·
Congratulations; as a fellow senior I'm trying not to buy more expensive watches so I'm good with Rolex being hard to come by. At this point Omega isn't in my sites any more for multiple reasons. The really desirable ones are hard to come by and the less desirable ones tend to cost too much when resold.
Thanks for the reply. I am rethinking some of wish list in the future.
 
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