I agree that a price increase sucks but if I wanted an Omega I will buy an Omega, and quite honestly I don't think that at current market price there are better value for money than an Omega which are readily available at retail. So a 5 -10% increase won't stop me from buying one and I don't know of other alternatives at lower price point that would give me the same joy.
I'm mostly a Rolex and Omega fan boy, and as we all know Rolex, AP, PP, VC are hard to get at retail, even Cartier and Panerai are getting more expensive.
As for Seiko, they sure make some nice watches but their expensive ones just don't sing to me and I believe that their SPB range which are mostly below $1.5k (which might actually be overpriced for what they are) is the max I'm willing to spend on a Seiko.
I would also point out, that the increased retail prices and lower discounts would help drive up Omega 2nd hand prices which as an owner of several watches I consider it a good thing however I do understand that some will be disappointed with this.