Thanks to Omega 1120, we can understand better how this all works.
As I understand from
this document, the Omega Globe logo was engraved on Omega models sold in Europe. It should never have been found on watches sold in the Americas.
The fact that it was found on watches sold by Costco in California infringed on copyright laws, and proved that these watches had been obtained by Costco outside of regular channels:
B. The Omega GlobeDesign
This original artwork was made for hire by Miodrag Mijatovic, a European artist, and his company M Design. The Omega Globe Design is laser-engraved into OMEGA brand watches at Omega's watchmaking facility in Switzerland at the time of manufacture. This artistic enhancement adds an additional cost in manufacturing these goods. Omega obtained Registration No. YAu-574- 660 of its copyright 15 months before filing suit.
C. Costco sold watches bearing the Omega Globe Design that were imported without Omega'sauthority.
In May and July 2004,Omega obtained from two of Costco's retail stores in California watches containing the copyrighted Omega Globe Design. Costco sold these watches for $1,299 - far lower than Omega's authorized retailers (about $1,999). Investigation of serial numbers revealed these particular watches were sold by Omega to its distributors outside the U.S. -- Paraguay,Turkey, Egypt, andIsrael -- under distribution agreements which restricted further resale only within their geographic territory. This lawsuit followed.