The marketing of pink Slava began in Italy in the first half of 1989.
Since May of that year we find the advertising of these watches in magazines. The Italian distributors were Mirabilia (Raketa and Poljot ), Time Trend (Wostok), Finamore (Slava).
Although it is not easy to prove I believe that some of the most beautiful watches in those years were created by Italian graphic designers in commercial relations with the Soviets. I mean, there was a feedback report between Italians and Russians.
It comes to selling not only "russian" watches as they were, but also to adapt or create new ones to suit the tastes of Western audiences. At the same time the watches were often sold with attractive packing: red boxes (Raketa and Slava), wodden boxes (Wostok, Molnija), metal boxes (Poljot), and leather cases (Wostok).
We already know that some very well known Wostok ( Boctok crono 3133, commemorative Komandirskie 1945 with and without black bezel) were the result of imagination and creativity of the Time Trend designers, they had close and continuous relationship with the Wostok, the Italians went several times in Chistopol. It was even created a Wostok with Gorbachev's face and presented during his visit to Italy.
The chain of distribution in Italy was made up of 500 of watchmaker and jeweler! and was easy to find zakaz dials as spare parts in supplies for watchmakers.
Time trend (to be more precise the company VISIO that was the owner of Time Trend and Mirabilia) was a great success in Japan, Singapore, USA (as Time Exchange), just to say some.
I have no proof but I believe that watches as the "pink Slava" or the "medical Slava" are part of this story.
They are watches that is not rare to find in Italian flea-markets and are always in perfect condition. On the other hand I do not remember Ukrainian or Russian sellers having them.
Companies like Time Trend and Finamore also had as core business market of gadget business, conventions, conferences, ...
Here is a page of advertising at that time:
Curiously enough, in the same issue we find a watch with a similar dial:
And why not? the memory of the origin....